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Digital Analyst II (Remote)

Company: Consulting
Location: Raleigh
Posted on: January 16, 2022

Job Description:

Job Description

pureIntegration is seeking a Digital Analyst for one of our Fortune 500 clients. The Digital Analyst will support the Customer Experience and Growth teams by gathering data on the performance of digital content and reporting on key performance indicators, providing insights to optimize campaigns for maximum effectiveness. This position requires the ability to coordinate cross-functional teams. The ideal candidate will have a strong passion for digital engagement, experience in digital analytics, the desire to learn and grow in a fast-paced environment, an eye for detail, and the ability to build great personal and professional relationships.

The analyst will use web analytics tools such as Adobe Analytics and Qlik Sense. It will also be helpful to have experience with databases such as SQL and SAP, as well as knowledge of Snowflake. The analyst proactively identifies opportunities to improve data, process, tools and reporting methods based on observed needs of stakeholders and direct feedback on delivered reports. The analyst's ultimate goal is to provide data-informed simple, actionable recommendations that can increase the user's engagement with digital content, optimize content creation efforts, and provide concise measurement strategies that incorporate stakeholder needs and established Key Performance Indicators (KPIs).

Responsibilities
Own the design, development, and maintenance of ongoing reports (recurring and/or ad-hoc), collaborative tracking spreadsheets/documents, measurement plans, and their underlying data sets
Track, analyze and revise Key Performance Indicators (KPIs) and engagement metrics across channels
Produce detailed reports and analysis on a recurring basis (weekly, quarterly, annually) and for large-scale communications events/priorities. Provide support for ad-hoc data & research requests, as needed.
Interpret data to create data-informed practical and effective recommendations that support strategic objectives.
Highlight trends and tell the story of content performance, identifying any issues that need addressing and giving key insights with the intent to retain and grow the desired audience
Build positive relationships with key stakeholders to understand business objectives

Requirements
3-5 years of providing digital/social research analytics and data
Experience reporting on websites and media measurement with programs such as Adobe Analytics, Qlik Sense, etc.
Experience in data analytics, report creation, and data-informed actionable insight generation
Excellent knowledge and understanding of digital metrics (social, email, and web) and the wider digital industry
MS Office Suite, especially Excel and PowerPoint
Advanced analytical and critical thinking skills.
Experience with SQL and SAP.
Excellent communication and presentation skills with the ability to demonstrate subject matter authority and expertise
Demonstrated ability to quickly communicate timelines, prioritize, maintain focus, delegate if necessary and deliver results in a timely manner when faced with numerous urgent tasks
Highly organized with excellent attention to detail
Ability to work effectively as part of a diverse, distributed team
Strong sense of initiative and inquisitiveness about the subject

Desired Skills
The technical ability to pull and stage data from multiple sources,
The statistical muscle to interpret data in a meaningful way
The business acumen to analyze various types of data to draw actionable insights, and storytelling power to communicate the results in a way that stakeholders can consume and take action on.
Additional Information

All your information will be kept confidential according to EEO guidelines.

Are you self-motivated, collaborative, and client-focused? Are you looking for a challenging and rewarding career? Then pureIntegration would love to hear from you! Your career journey starts here!

pureIntegration, a systems integration company headquartered in the DC area, serves clients in the fastest growing industries - communications, media, and entertainment. Our industry-focused offerings and collaborative client approach has resulted in a 97% client satisfaction rating. As a leading service organization, we recognize our most valuable assets are our people, both as individuals and how they come together as a whole. As such, we encourage our team members to become fearless in exploring ideas and opportunities to act on them.

In over 16 years of Digital Transformation consulting and professional services, pureIntegration has successfully designed, integrated, and deployed winning solutions at scale which have resulted in measurable performance increases. Most importantly, we have done it while maintaining 97% client satisfaction for the past 15 years. With a rich heritage in Communications, Media and Entertainment, our diverse and expanding portfolio includes Fortune 500 enterprises spanning Utilities, Manufacturing, Insurance, CPG, Healthcare, Logistics and other select verticals.

pureIntegration is an Equal Opportunity Employer (EOE), qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.

Keywords: Consulting, Raleigh , Digital Analyst II (Remote), Professions , Raleigh, North Carolina

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