VP, National Sales
Company: US Foods
Posted on: November 25, 2022
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Responsible for the Area execution of National Sales programs,
defined strategies, and priorities in support of National Sales and
corporate goals. The VP is charged with maximizing account
penetration and the implementation of sales strategies and tactics
that drive sustained sales and margin growth within targeted
contracts. The position will be responsible for the service
delivery model applied to the segmented National Accounts model.
The position will be responsible for ensuring that Area personnel
are deployed against accounts and showcasing the Company's unique
value proposition specific to those accounts. He/she will direct
the downstream activities of a team of Account Executives, Account
Managers, Account Coordinators, Customer Service Manager and a team
ESSENTIAL DUTIES AND RESPONSIBILITIES:
1. Select, develop and coach a high performing team of sales
professionals to meet or exceed targets of profitable revenue
growth. Coordinate sales efforts by establishing and assigning
sales responsibilities, and goals in line with the segmented
National Sales service model. Identify opportunities to increase
sales and margins in existing accounts and direct account
executives toward areas of increased profitability. Responsible for
executing product conversions, Exclusive Brands penetration and
contract profit maximization to achieve sales and profit goals.
Must understand the impact each lever has on the national account's
2. Own and manage the Area's National Account portfolio and
responsibility for achieving required service level and annual
3. Implement the company's sales process to establish a culture of
consultative selling to decision-makers at all levels.
4. Recruit, hire and supervise National Sales staff and managers.
Ensure that the National Sales structure of Area is in line with
the standard structure. Establish a planned program for sales
coaching, working with AEs on all aspects of the sales process.
Participate in sales calls with AEs to provide feedback, and to
assist with large opportunities. Develop and coordinate performance
review process for all sales employees.
5. Perform all other duties as needed or required to maintain and
grow profitable business within the assigned account base.
All Area National Sales staff including Account Executives, Account
Managers, Customer Service Representatives, Account Coordinators
and/or their managers.
Internal: Regional VP of National Sales Field Operations, Area
President, all Area functions and leaders.
External: Customers, Vendors, Brokers
Education/Training: Bachelor's degree in Business Administration,
Sales and Marketing or related field or equivalent experience
Related Experience: A minimum of 8 years experience in sales or
sales management with at least 5 years in supervisory role.
Experience in a contract-driven selling environment and in
food-service industry or related field preferred. A consistent
record of managing teams to exceed sales performance expectations
and innate customer and people development skills. Overnight travel
may be required to participate in trainings, meetings, or other
Knowledge/Skills/Abilities: Excellent interpersonal and
communication skills including presentation ability. Strong
customer orientation. High energy, creativity, leadership and
motivational skills. Knowledge of the food service industry and
profit & loss management, planning and analysis. Should be
proficient with Microsoft Office products (e.g., Word, Excel,
***EOE Race/Color/Religion/Sex/Sexual Orientation/Gender
Identity/National Origin/Protected Veteran/Disability Status***
Associated topics: leader, manager, manager of sales, sales
director, sales executive, sales management, shift lead,
supervisor, team lead, territory manager
Keywords: US Foods, Raleigh , VP, National Sales, Other , Zebulon, North Carolina
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