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Sr. Email Specialist, Loyalty & Personalization (Remote)

Company: Advance Auto Parts
Location: Raleigh
Posted on: August 7, 2022

Job Description:

Job DescriptionAdvance Auto Parts, a leader in the automotive aftermarket, currently has an opening for a Senior Email Specialist role focused on the Consumer (DIY) business unit of the organization. The ideal candidate is a highly motivated, self starting, customer-first marketer whose passion is using email, SMS, and push notifications to create meaningful 1:1 consumer experiences at scale. You will primarily be responsible for developing and executing B2C communications focused on remarketing, loyalty, drip, and transactional campaigns. You will partner and collaborate with teams across the business on enterprise initiatives as well as leverage data to identify opportunities for continued growth and optimization along the customer journey. This position is fully Remote and candidates will be considered from any U.S. city. ESSENTIAL DUTIES AND RESPONSIBILITIES includes the following. Other duties may be assigned.

  • Drive end-to-end development and execution of email, SMS, and push campaigns, including strategy, creative build, audience segmentation, QA, deployment, analysis, and monitoring of channel best practices
  • Leverage data to develop communication strategies around personalization, segmentation, triggered campaigns, etc., and drive measurable improvements in customer engagement, retention, reactivation rates.
  • Collaboratively work across Product Marketing, Content, Design, Loyalty, and other stakeholder groups to ensure channel objectives, strategy, and performance is achievable.
  • Plan, set up, and implement A/B tests based on recognized practices to optimize open rates, click-through rates, and conversion rates.
  • Other duties related to CRM and performance marketing as assigned. The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. QUALIFICATIONS
    • 2-3 years of email, SMS, or push marketing experience, preferably for B2C, with experience crafting strategy as well as tactical implementation
    • Able to strategize complex campaigns to meet business needs/goals and effectively communicate programs to various business groups
    • Possess a balance of analytical and strategic thinking while focused on creating and executing high-quality campaigns
    • Knowledge of new technologies, best practices, data integrations, and email personalization
    • Demonstrate high levels of attention to detail
    • Ability to multi-task and stay organized in a busy environment
    • Strong communication skills; enjoys working in cooperation with different internal teams
    • Intellectual curiosity enjoys learning new things, solving problems, and taking on new challenges
    • Promotes a culture of diversity and inclusion within the department and the larger organization, including valuing different ideas and opinions, listening courageously, and remaining curious in all that you do EDUCATION and/or EXPERIENCE
      • Bachelor's degree and/or equivalent experience.
      • 3 or more years of overall experience in digital marketing, ecommerce, or loyalty SUPERVISORY RESPONSIBILITIES
        • This position has no direct supervisory responsibilities.

Keywords: Advance Auto Parts, Raleigh , Sr. Email Specialist, Loyalty & Personalization (Remote), Other , Raleigh, North Carolina

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