Associate Director, Marketing
Posted on: October 12, 2021
Drug Development is seeking an Associate Director of Marketing for
our Clinical Trial Testing Solutions business. This individual will
design and drive marketing initiatives to support business success
for Labcorp Drug Development's >$2 billion Clinical Trial
Testing Solutions service lines, plus new initiatives enabling
global expansion for diagnostics and specialty testing. Key
responsibilities include leading and/or supporting marketing
commercial expansion initiatives
Manufacturing & Control services
Drug Development’s industry-leading Central Laboratory
Associate Director will:
and manage highly targeted marketing campaigns that drive interest
and preference for Labcorp Drug Development and focus on sales
enablement and lead generation.
conceive strategic content that can be deployed via omnichannel
marketing (e.g., webinars, social media, paid search, podcasts,
etc.) to showcase our thought leadership and create
events strategy and collaborate with sales, SMEs and events team on
high-quality execution (industry conferences, symposia,
and maintain marketing content and collateral that support service
offerings and targeted service lines.
across organizational structures and other business units,
including peer marketers in supporting pre-clinical, early clinical
and later stage clinical marketing activities.
impact of all marketing initiatives through tracking mechanisms,
metrics and dashboard reporting to measure success of target
marketing activities including detailed recommendations on
improvements and best practices for future programs.
other marketing and sales support functions, as needed.
Embedded in these activities will be a global
re-branding initiative in 2021 that reframes external perceptions
of Labcorp and its drug development
degree in Marketing, Communications, Science, or Business
degree a strong plus
- 8 or
more years’ prior work experience in marketing with 3+ years
minimally at the manager level.
expertise in marketing life science services highly
in digital marketing / social media strongly preferred.
customer service skills, attention to detail and ability to be
persistent while maintaining tact
ability to plan, multi-task and prioritize
teamwork, communication (written and verbal), and organizational
to work to deadlines and problem-solve
analytical, time management and interpersonal skills
to communicate appropriately and effectively with Labcorp Drug
Development senior management
attitude and sense of urgency
Keywords: Labcorp, Raleigh , Associate Director, Marketing, Other , Raleigh, North Carolina
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