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Associate Director, Marketing

Company: Labcorp
Location: Raleigh
Posted on: October 12, 2021

Job Description:

Job Overview:

Labcorp Drug Development is seeking an Associate Director of Marketing for our Clinical Trial Testing Solutions business. This individual will design and drive marketing initiatives to support business success for Labcorp Drug Development's >$2 billion Clinical Trial Testing Solutions service lines, plus new initiatives enabling global expansion for diagnostics and specialty testing.  Key responsibilities include leading and/or supporting marketing strategy for:

  • Enterprise biomarker capabilities
  • Global commercial expansion initiatives
  • Bioanalytical services
  • Chemistry Manufacturing & Control services
  • Labcorp Drug Development’s industry-leading Central Laboratory Services

Specifically, the Associate Director will:

  • Launch and manage highly targeted marketing campaigns that drive interest and preference for Labcorp Drug Development and focus on sales enablement and lead generation.
  • Help conceive strategic content that can be deployed via omnichannel marketing (e.g., webinars, social media, paid search, podcasts, etc.) to showcase our thought leadership and create differentiation.
  • Execute events strategy and collaborate with sales, SMEs and events team on high-quality execution (industry conferences, symposia, webinars).
  • Develop and maintain marketing content and collateral that support service offerings and targeted service lines.
  • Collaborate across organizational structures and other business units, including peer marketers in supporting pre-clinical, early clinical and later stage clinical marketing activities.
  • Measure impact of all marketing initiatives through tracking mechanisms, metrics and dashboard reporting to measure success of target marketing activities including detailed recommendations on improvements and best practices for future programs.
  • Perform other marketing and sales support functions, as needed.

Embedded in these activities will be a global re-branding initiative in 2021 that reframes external perceptions of Labcorp and its drug development business. 

Education/Qualifications:

  • Bachelor's degree in Marketing, Communications, Science, or Business preferred
  • Master's degree a strong plus

Experience:

  • 8 or more years’ prior work experience in marketing with 3+ years minimally at the manager level.
  • Specific expertise in marketing life science services highly desirable.
  • Experience in digital marketing / social media strongly preferred.
  • Excellent customer service skills, attention to detail and ability to be persistent while maintaining tact
  • Demonstrated ability to plan, multi-task and prioritize
  • Demonstrated teamwork, communication (written and verbal), and organizational skills
  • Ability to work to deadlines and problem-solve
  • Strong analytical, time management and interpersonal skills
  • Ability to communicate appropriately and effectively with Labcorp Drug Development senior management
  • Positive attitude and sense of urgency
  • Demonstrated leadership ability

Keywords: Labcorp, Raleigh , Associate Director, Marketing, Other , Raleigh, North Carolina

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