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Marketing Content Specialist

Company: Genworth
Location: Raleigh
Posted on: October 10, 2021

Job Description:

POSITION TITLE
Marketing Content Specialist

LOCATION
This position is available to North Carolina residents as Raleigh, NC in office applicants.

YOUR ROLE
The Marketing Content Specialist will lead the content creation and execution for customer communications in support of Enact’s business strategy. This person will liaise across marketing and business leadership to support content strategy development and deliver a value driven and relevant content experience to drive customer engagement, retention, and brand preference. This role is primarily responsible for the creation, publishing, promotion, and amplification of digital content including content used on the company’s website, blog, social media, and email platform.

YOUR RESPONSIBILITIES
• Drive the content strategy for Enact. Using the Enact brand voice, deliver solutions-based content that is relevant and engaging and aligns to customer needs.
• Create and publish original, innovative, and customer focused content that will be executed in various formats such as eBooks, blog posts, infographics, email nurtures, and videos. Develop and maintain web content calendar, social media calendar with public relations team, and align with the public relations byline calendar for blog content.
• Track, analyze, and share the performance of content delivery with a test and learn improvement mindset. This includes measuring, optimizing, and iterating content marketing activities.
• Manage the company’s website content using Drupal CMS and Enact’s blog using WordPress. This includes content development and management, configuring display suites and menus, performing sitewide content audits, and aligning content to user journeys.
• Write, update, edit, and optimize product and marketing content on company website while upholding UI guidelines and improving user experience. Work with in-house design team on creative development and messaging as appropriate.
• Collaborate with marketing team to develop and deliver lifecycle-based content to increase engagement and conversions within key customer segments.
• Build a content library to be leveraged across the organization. Construction of the library may include identifying and managing content outsource opportunities such as freelance and agency support as needed.
• Develop strategy to optimize content for SEO and repurpose or replicate content with strong performance results.
• Champion an internal content advisory board to identify content opportunities aligned to key target audiences. Conceptualize, develop, schedule and execute measurable and actionable content across multiple digital channels (web, email, social, paid media, landing pages, etc.) through this advisory board to increase content engagement and conversion. Analyze results and propose appropriate optimization.
• Collaborate with marketing, public relations, customer training, and product teams to create and manage product content, social news feeds, blog posts, promotional content and other digital projects.

YOUR QUALIFICATIONS
• 3-6 years’ experience in digital content management
• Strong communication, copywriting and editing skills - written, verbal, and presentation
• Knowledge and practical application of traditional and digital marketing tactics and techniques
• Experience with marketing automation technology, including web content personalization
• Professional experience with social media including Facebook, LinkedIn and Twitter
• Demonstrated experience with A/B and multivariate testing tools
• Must be self-motivated, well organized, and detail oriented
• Must be able to manage multiple, simultaneous responsibilities
• Must work in a dynamic, culturally diverse, cross-functional environment

ADDITIONAL QUALIFICATIONS
• Marketing Communications or Ad Agency experience
• Experience with content management system, Drupal
• Experience with blog platforms, WordPress
• Experience with marketing automation platform, Marketo
• Experience with Google Analytics, Google Tag Manager, plus related concepts and best practices including site search and related platforms
• Working knowledge of front-end code, including html and CSS
• Understanding of financial services or mortgage industry

WHY WORK AT ENACT
We have a real impact on the lives of the people we serve
We work on challenging and rewarding projects
We give back to the communities where we live
We offer competitive benefits including:
- Medical, Dental, Vision, Flexible Spending Account options beginning your first day
- Generous Choice Time Off policy
- 12 Paid Holidays
- 40 hours of volunteer time off
- 401K Account with matching contributions
- Tuition Reimbursement and Student Loan Repayment
- Paid Family Leave
- Child Care Subsidy Program

COMPANY
Enact, operating principally through its wholly-owned subsidiary Genworth Mortgage Insurance Corp. since 1981, is a leading U.S. private mortgage insurance provider committed to helping more people achieve the dream of homeownership. Building on a deep understanding of lenders’ businesses and a legacy of financial strength, we partner with lenders to bring best-in class service, leading underwriting expertise, and extensive risk and capital management to the mortgage process, helping to put more people in homes and keep them there. By empowering customers and their borrowers, Enact seeks to positively impact the lives of those in the communities in which it serves in a sustainable way. Enact is headquartered in Raleigh, North Carolina.

Through our values of Excellence, Improvement and Connection, the Enact team delivers on our mission to help more people realize the dream of homeownership. The positive impact we can have on our world inspires us to go the extra mile. We look at the bigger picture, always considering our customers’ processes and their borrowers’ experience. We work hard to anticipate all the effects our actions might have. That can make our work challenging, and also satisfying.

Are you the kind of person who’s always anticipating your customers’ needs? Always one step ahead, ready to catch that unexpected curveball? If so, you could thrive with us.

Keywords: Genworth, Raleigh , Marketing Content Specialist, Other , Raleigh, North Carolina

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