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Senior Brand Manager

Company: Red Hat
Location: Raleigh
Posted on: September 13, 2020

Job Description:

Red Hat supports individuals with disabilities and provides reasonable accommodations to job applicants. If you need assistance completing our online job application, email application-assistance@redhat.com . General inquiries, such as those regarding the status of a job application, will not receive a reply.

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Job ID 81025

Category Corporate Marketing

Company description At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

Job summary The Red Hat Brand and Creative team is looking for a Senior Brand Manager to join us in Raleigh, NC. In this role, you will assist in positioning, strategy, management, and research around one of our most valuable corporate assets: the Red Hat brand. You’ll be a part of the Corporate Marketing team and report to the Director of Brand Strategy. The Red Hat Brand and Creative team is the face and voice of the Red Hat brand. We're a team of strategists, designers, writers, filmmakers, producers, and project managers. Together our mission is to build, maintain, and amplify the story of Red Hat. You’ll need to be an accomplished brand manager and a dynamic marketered with demonstrated skills and interest in all things branding. As a Senior Brand Manager, you’ll need to have extensive experience in the care and feeding of a large, publicly visible brand and have a deep understanding of how brand positioning translates into effective creatives. You’ll need to be naturally creative and are comfortable working in an open, fast-paced, collaborative environment with multiple projects and priorities that change frequently.

Primary job responsibilities Serve as a champion of the Red Hat brand, acting as a resource for brand knowledge, creative and communications related to branding, and leading the development of brand-aligned mindsets and behaviors across Red Hat and our external partners, communities, and agencies

Manage the Red Hat brand portfolio, including naming strategies, brand name hierarchy, trademark management and enforcement, brand extensions, and co-branding opportunities

Reinforce the importance of global brand consistency by finding and equipping Red Hat account managers, project managers, associates, and agencies with the tools and training needed to understand and comply with our brand platform and standards

Assist the Brand and Creative leadership team and company leadership with ongoing brand positioning work based on Red Hat's unique mission, values, and brand traits

Collaborate with the Audience Insights team to lead global brand research initiatives to help track, monitor, and analyze the state of the brand as it is perceived by different audiences and put that research into action

Work closely with the Brand and Creative design group to create and evolve Red Hat’s visual identity, including architectures, standards, and guidelines on new and existing platforms, i.e. Twitch, YouTube live, etc.

Be up to date on the latest trends and branding best practices

Required skills BA or BS degree; MBA is a plus

10+ years of real-world brand management experience with the care and feeding of a large, publicly visible brand

Deep understanding of translating brand positioning into effective creatives

Proficient in strategic brand concepts including brand architecture, sub-branding, and product portfolio management

Knowledge of branding and positioning fundamentals

Excellent writing, editing, presentation, and communication skills

Ability to exhibit solid interpersonal skills and build relationships across multiple departments and all levels of management, as well as outside the company

Excellent market or brand research experience is a big plus

Technology experience or knowledge of open source movement is a plus

Solid business, financial, or analytical background and experience is a plus

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

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Keywords: Red Hat, Raleigh , Senior Brand Manager, Other , Raleigh, North Carolina

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