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Marketing Operations & Technology Senior Manager

Company: IronNet Cybersecurity
Location: Raleigh
Posted on: September 14, 2019

Job Description:

About IronNet


What's your mission?


At IronNet Cybersecurity, our mission is simple: To deliver the power of collective cybersecurity to defend companies, sectors, and nations. In response to cyber adversaries who increasingly collaborate for collective offense, leading organizations in our critical infrastructure are using collective defense strategies and solutions to meet these powerful and ever-changing threats. We believe that collective defense is our collective responsibility and we are leading the charge.

IronNet delivers unmatched collective cyber threat detection for enterprise on-premise, cloud, and hybrid networks. We do this through the application of advanced behavioral analytics, AI, and machine learning techniques. Our team combines the tradecraft knowledge of the best offensive and defensive cyber operators in the world with world-class mathematicians and data scientists to engineer solutions that empower companies to defend against advanced threats.

IronNet is recognized in Gartner's 2019 Market Guide for Network Traffic Analysis and was recently named a Vendor to Watch by Enterprise Management Associates. Our founder and Co-CEO, General (Ret) Keith Alexander, is a recognized cybersecurity innovator and a frequent speaker about current cyberthreats and effective defenses. We have a leadership team with deep government and commercial cyber experience and are advised by a board of esteemed security and venture investment professionals.

About The Role

Are you a builder?

IronNet is seeking a world-class Marketing Operations & Technology Senior Manager to join the marketing leadership team. This role will be essential in the design, build, and operation of our marketing system, including business processes, marketing technology selection and management, data management, analytics, and marketing performance management. Top initial priorities will include the demand generation, lead nurturing, and sales development activities.

Our ideal candidate is an expert in driving solid operations programs, detail-oriented, passionate about leveraging technology to scale, and has the business acumen to translate data-driven decisions into actionable enhancements to fuel our sales growth. He or she will clearly understand the lead acquisition, prospect development and sales processes. He or she will also be able to create and maintain scalable processes that ensure best practices with an emphasis on data and analytics to drive optimal outcomes. Our candidate must be a high-drive collaborator with excellent communication skills.

About The Job


  • Establish and maintain scalable processes that ensure best marketing practices in areas like campaign execution and lead management.
  • Own the management and implementation of the marketing stack -- which may include: MAS, relevant components of Salesforce, front-end data augmentation tools, predictive analytics, and any third-party technologies influencing the marketing and sales process.
  • Monitor/manage data integrity and develops the methodology and protocols to maintain the integrity of the marketing and sales databases.
  • Optimize our global marketing automation strategy by applying best practices to our MAS instance. To include the lead-to-sales funnel automation processes, policies, scoring methodology, workflows, service-level agreements with Sales, marketing programs and workflows.
  • Define and execute improvements to enhance productivity, conversion rates, programs/campaign ROI, and sales growth.
  • Develop the tracking methodology and taxonomy to support reporting and measurement objectives. This would include accurately tracking source, media, channel, content, attribution, stage and status at the individual and aggregate level.
  • Become IronNet's marketing funnel expert and improve targeting by continuously improving the database quality using tactics such as data enrichment
  • Identify trends, best practices and technologies to drive lead acquisition, improve conversions, optimize email marketing and support the growth of the business.

    Requirements

    • Experience with leading Marketing platforms/hubs (HubSpot preference), Google Analytics, and Salesforce, with a deep understanding of how to optimize the infrastructure, workflows, and reporting.
    • HubSpot certification provides distinct advantage
    • Expert understanding of the lead-to-sales funnel and demand generation with experience building automation and workflows and integrating marketing and CRM systems
    • Experience in developing front-end marketing funnel reporting
    • Experience working with data and analytics including: identifying and correcting data quality issues, working with developers and architects to define data needs, performing detailed analysis in Excel or similar tools.
    • Basic coding skills provides distinct advantage
    • Knowledge of industry email marketing best practices and regulations (e.g., GDPR, California Data Privacy Act, CAN-SPAM, etc.)
    • Excellent communicator, highly organized and has ability to communicate to technical and non-technical audience
    • Highly driven, innovative, problem solver and team player ready to excel in a fast-paced and flexible environment
    • Relevant four-year BA/BS degree in marketing or technology
    • 5+ years experience in marketing operations, with experience in marketing technical B2B enterprise products; SaaS experience preferred

      Benefits of Working at IronNet:

      IronNet strives to provide and takes pride in being able to offer comprehensive, essential and affordable benefits for our employees and their families. We offer an unlimited PTO plan, 401(k) match as well as Medical, Dental, Vision, and Disability Insurance.

      All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Keywords: IronNet Cybersecurity, Raleigh , Marketing Operations & Technology Senior Manager, Executive , Raleigh, North Carolina

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