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Marketing Director

Company: Project Shift Software Engineering Fellowship
Location: Raleigh
Posted on: September 14, 2019

Job Description:

Responsibilities: Your chief goal is to increase our pipeline of qualified candidates and applicants. Since Project Shift has a strict admissions process, we are looking specifically for those who are serious about changing careers and love coding. To accomplish this, you'll be tasked with managing the following avenues: Overall lead capturing and nurturing strategy. You need to be able to think big picture, create a plan, prioritize and execute. You will be asked to coordinate an SLA between yourself and our admissions department and be aware of our Lead Definition Framework, knowing what the responsibility of sales is and what is marketing's responsibility. Doing the necessary research with past students and potential students to build the necessary personas for which our marketing is geared toward. Content development for both SEO and nurturing purposes. This includes email content, video content (direction and strategy, not actual video creation), blog and social media management. As a resource, we are developing an exciting new podcast for which you are not required to create content but can leverage and repurpose in blogs. Creating and facilitating regular events. We have built a 1,000+ member meetup group (Learn to Code RDU) which is one of our greatest avenues for sourcing qualified candidates. You will not be asked to create content for these events, but to put them on and to host speakers with input from the rest of the team. Paid ads strategy, execution, and refinement via Google Adwords, Facebook, and LinkedIn (or other suggested channels) The occasional "earned media" avenues (we sometimes do interviews for the local press, etc) Requirements:You have experience working in a small company, managing and executing all aspects of a team's marketing strategy. You're confident in your ability to create quality content, regardless of whether or not you feel like a subject expert. You have experience creating ads, managing an ads budget and knowing the roles that both paid and organic traffic plays in lead conversion. You know how to make data-driven decisions and can collect and organize the right data to create the right goals and to reassess and make changes based on that data. You're an organized self-starter who needs little direction, but appreciates collaboration You know how to start with why, see the big picture and question the status quo. If there's a better way of doing things you investigate it and suggest it. You take ownership of your work, enjoy being challenged and are eager to grow with our small company that wants to change tech education. You're interested in technology, reforming higher education and diversifying the Raleigh-Durham tech force. You believe business can be a force for good. Bonus:Previous experience working in Hubspot You enjoy automating what you can with Zapier You've put on small to medium-sized events Perks:Competitive pay and benefits Flexible schedule Unlimited snacks, drinks, coffee, kombucha (on tap), beer (on tap) and whatever else you need to get the job done. Inspiring office space at WeWork in downtown Durham with plenty of light in walking distance to bars, restaurants and coffee shops. Mission-driven workplace and motivated colleagues Regular happy hours and celebratory company meals

Keywords: Project Shift Software Engineering Fellowship, Raleigh , Marketing Director, Executive , Raleigh, North Carolina

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