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Public Relations Manager

Company: Lenovo
Location: Raleigh
Posted on: June 14, 2019

Job Description:

* Job ID #: 72957

* Location: USA-NC-Raleigh

* Functional Area: Communications

* Facility: Corporate Office

* Relocation Provided: No

* Education Required: Not Indicated

* Experience Required: 7 - 10 Years

* Travel Percent: 25.00

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Position Description:
This role will be responsible for assisting the Head of PR in day-to-day activities in support of Lenovo s Data Center Group (DCG) PR strategy. The scope of the role includes, but is not limited to, partnering with internal and external stakeholders to drive a consistent storytelling campaigns and programs, targeting key journalists and influencers following server, storage, networking, cloud and converged infrastructure segments.

Leveraging deep understanding of Data Center technologies, business and market trends, this role will be responsible for creating and evangelizing clear, compelling stories to drive favorable press coverage of Lenovo, our DCG strategy and the innovation we are bringing to market. This role will also be responsible for partnering with the DCG communications team to drive process excellence across several mediums, including executing against a PR content strategy and delivering timely and relevant content for DCG s new, newsroom. This role will also partner closely with the Social Media Manager and PR agency to share relevant news and content in a timely fashion, collaborating across internal marketing and product segment teams to develop integrated PR-driven campaigns aligned to key industry trends and customer challenges.

Press/Key Influencer engagement:
Must have strong media relations skills
Ability to manage and direct outside vendors and agencies
Proven ability to build and maintain influential relationships with target media
Help prepare executives/teams for media/influencer interactions
Work closely with peers in industry Analyst Relations, Investor Relations, Marketing and Social Media to tell the Lenovo story and maximize impact across all channels (including appropriate events)
Support Corporate Communications team in planning and execution of corporate initiatives/events
Identify, analyze and understand target audiences and their specific communication needs and develop effective messages for those audiences.
Program planning, execution and measurement:
Execute and deliver creative content in support of the DCG PR content strategy (owned and earned media)
Deliver well-written, edited, style- and audience-appropriate communications across all types of media (written, spoken, social, etc.)
Execute against comprehensive 360 communications and PR plans to maximize Lenovo coverage and drive favorable perception with target media/influencers
Maintain daily/weekly PR tracker
Regularly update communications team on media impact and results with support of PR agency
Manage overall project development, including project schedules, work assignments, and reports; prioritize and traffic multiple projects and deadlines.
Work with SMEs, Legal and other areas to ensure accuracy prior to publishing content
The candidate must have demonstrated success as a hands-on manager of multiple projects and/or campaigns.
Ability to work independently and effectively handle changing priorities in a deadline-driven environment

Position Requirements:
Required skills:

7+ years of direct experience working in public relations and/or corporate communications; a mix of agency and corporate experience preferred
3+ years of experience working in or with high technology companies; Data Center experience a plus

Preferred skills:

Agency experience is a plus (i.e. advertising, marketing, etc.) given ability to work in a high pressure, deadline driven environment with similar roles ( client , specialist/project manager, creative) and manage changing.
Lead formal and informal cross-functional teams in support of PR projects and content strategy execution
Ability to facilitate difficult conversations, build consensus and provide PR expertise
Demonstrable record of building productive relationships with press/influencers
Strong project management and communications skills
Must have proven ability to manage key business stakeholders across a variety of situations and issues
Experience managing Crisis Communications is desired
Bachelor s degree in Communications, Public Relations or Journalism; MBA is desirable

Desired Interpersonal Qualities
Self-motivated, creative and curious individual who is willing to take informed risks
Collaborative nature with the ability to work across complex, global organizations
Diplomatic, but willing to question the status quo and advocate a position or idea
Demonstrate high level of flexibility and autonomy to respond to rapidly changing business needs
Confidence and leadership abilities necessary to work directly with executives
Comfortable driving projects end-to-end, from strategy through hands-on execution
Ability to work in a rapidly changing business environment, sometimes with high degree of ambiguity
Broad cultural awareness

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Keywords: Lenovo, Raleigh , Public Relations Manager, Executive , Raleigh, North Carolina

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