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Portfolio Marketing Manager - CPG Industry

Company: Michael Page
Location: Raleigh
Posted on: June 10, 2024

Job Description:

As a Portfolio Marketing Manager, you will play a crucial role in driving the company's growth strategy by optimizing our product portfolio and pricing strategies. You will be responsible for analyzing market trends, evaluating product performance, and implementing pricing strategies to maximize profitability and market share across different regions.Client DetailsJoin our dynamic team at [Global CPG Company], a leading player in the tobacco industry with a global footprint. We are committed to providing high-quality products and innovative solutions to meet the diverse needs of our consumers worldwide. For this position you must be available to go onsite for a hybrid schedule in Raleigh, NC.Description

  • Portfolio Optimization:
  • Conduct thorough analysis of the company's product portfolio, identifying opportunities for optimization and growth.
  • Collaborate with cross-functional teams including marketing, sales, and product development to develop and implement portfolio strategies.
  • Monitor market trends, competitive landscape, and consumer preferences to ensure the portfolio remains relevant and competitive.
  • Pricing Strategy:
    • Develop and implement pricing strategies for existing and new products, taking into account market dynamics, competitive positioning, and consumer demand.
    • Conduct pricing analysis and market research to assess price elasticity and optimize pricing structures for maximum profitability.
    • Monitor and adjust pricing strategies as needed to respond to changes in market conditions and business objectives.
    • Market Analysis:
      • Analyze sales data, market research, and consumer insights to identify opportunities for growth and optimization within the portfolio.
      • Evaluate the performance of individual products and categories, identifying areas for improvement and innovation.
      • Stay abreast of industry trends, regulatory changes, and competitive activities to inform strategic decision-making.
      • Cross-Functional Collaboration:
        • Collaborate closely with marketing, sales, finance, and supply chain teams to align portfolio and pricing strategies with overall business objectives.
        • Provide guidance and support to regional teams in implementing pricing initiatives and portfolio management strategies.
        • Act as a subject matter expert on portfolio and pricing matters, providing insights and recommendations to senior management and stakeholders.Profile
          • Bachelor's degree in business, marketing, finance, or related field; MBA preferred.
          • 5+ years of experience in product/portfolio management, pricing strategy, or related roles within the consumer goods industry, preferably in tobacco or FMCG.
          • Strong analytical skills with proficiency in data analysis and market research techniques.
          • Excellent communication and interpersonal skills, with the ability to collaborate effectively across different functions and regions.
          • Strategic thinker with a results-oriented mindset and the ability to drive initiatives from conception to implementation.
          • Familiarity with regulatory requirements and industry dynamics within the tobacco or related industries is a plus.
            • Not for New York City Applicants.
            • Pursuant to the San Francisco Fair Chance Ordinance, Michael Page will consider for employment qualified applicants with arrest and conviction records.
            • Michael Page will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring Ordinance.Job Offer
              • Full Health Benefits
              • PTO
              • Paid Family Leave (20 Weeks)
              • 401K MatchMPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

Keywords: Michael Page, Raleigh , Portfolio Marketing Manager - CPG Industry, Executive , Raleigh, North Carolina

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