Segment Marketing Manager -Integrated Marketing to Law Firms
Company: Wolters Kluwer
Location: Raleigh
Posted on: May 28, 2023
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Job Description:
The role of the Segment Marketing Manager is to develop and
manage aggressive go-to-market plans for key product lines within
the Wolters Kluwer Legal & Regulatory U.S. portfolio. The position
will be responsible for owning the customer segmentation, targeting
with precision and rigor, and designing and managing campaigns and
programs to grow market share through customer acquisition and
sales, revenue retention, and product launches in support of the
business goals by understanding customer workflows, market segment
needs and utilizing all marketing vehicles necessary to generate
demand and revenue. Key functions include Market Segmentation,
Strategy, Campaign Development and Testing, Budgeting, & Project
Management.
_ Role will be 100% remote_**
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop a GTM plan targeting the law firm markets, including market
assessments, marketing strategy, market segmentation and programs
that will drive lead gen, upsell, cross-sell and retention.
Develop segment value prop and messaging guidelines, translating
research and segment needs into business insights, with in-depth
understanding of customers, competitors, products, and
industries.
Working in conjunction with the Product Marketing Manager align
product positioning and messaging by understanding and refining
market segment needs and customer personas.
Identify and create content marketing opportunities with Product
Management, Editorial and the Demand Generation Manager to generate
an ongoing lead gen strategy & plan inclusive of budgeting &
reporting.
Propose, develop, implement, and test marketing campaigns across
all appropriate advertising & marketing channels which may include
lead generation, thought-leadership programs, webinars, event
marketing, etc. to achieve the marketing strategy and business
objectives.
Lead the marketing launch process from initial planning and
development to launch activities to post-sale customer
experience.
Engage with key internal stakeholders from Sales, Product, and
Marketing to ensure go-to-market efficiency and effectiveness.
Manage reporting and analytics on all programs to measure success
and return on investment.
Collaborate with Sales to identify and understand the best path to
market for proposed product solutions and be able to implement
change as necessary.
Develop sales enablement tools for multiple sales channels, to
generate, progress and close sales.
Manage and track expenditure for your segments within the provided
budget.
Participate in key industry networks, associations, and applicable
conferences and events.
Support overall brand management and the building of brand
equity
Performs other duties as assigned by supervisor.
JOB QUALIFICATIONS
Education:
Bachelor's degree required
Coursework emphasis in Marketing & Advertising strongly
preferred
Required Experience:
7+ years of experience in B2B marketing.
Strategic marketing, media planning, & digital marketing
experience
Skilled in building rigorous data-driven marketing strategies and
tactics.
Proficient knowledge of Microsoft Office tools, especially Excel
and PowerPoint
Preferred Experience:
Experience with the law firm market
Experience with Salesforce.com, Eloqua, & ZoomInfo preferred
Other Knowledge, Skills, Abilities or Certifications:
Ability to work well in a matrix organization and effectively
manage across boundaries.
Marketing domain knowledge with an understanding of the legal and
related business markets
Very strong copywriting skills
Strong verbal and written communication skills to converse with
sales and business stakeholders, customers, marketing peers, and
management.
Strong attention to detail and highly organized and motivated with
ability to work independently.
Data first approach and passion for results
Travel Requirements:
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and
all of its subsidiaries, divisions and customer/business units is
an Equal Opportunity / Affirmative Action employer. All qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity,
national origin, disability, or protected veteran status.
Keywords: Wolters Kluwer, Raleigh , Segment Marketing Manager -Integrated Marketing to Law Firms, Executive , Raleigh, North Carolina
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