Expert Product Manager
Company: Acxiom
Location: Raleigh
Posted on: May 26, 2023
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Job Description:
Evolve and promote marketing identity recognition strategies for
large US financial institution client across digital and
non-digital marketing channels located in New York City, New York
or Irving, TX. The Identity Recognition Team Leader will work as a
hybrid member of the Addressable Marketing Team for one of our
largest clients evangelizing the identity solutions and providing
consult for future development, testing strategy, and product
enhancements for the client's first party identity solutions.
Partners with vendors across the digital and offline ecosystem in
support of Acxiom and financial institution client. Maintains &
expands consumer recognition accuracy, marketing network
match-rates & marketing channel reach whether using known,
pseudonymous, &/or anonymous identifiers across a variety of
open and closed marketing ecosystems for both customers and
prospects in a privacy compliant way. The ideal candidate will have
a strong understanding of identity recognition, as well as
experience working in an ad tech capacity within a digital
marketing organization. The leader utilizes advanced analytics and
develops compelling storytelling to help inform identity
recognition performance & implementation strategy.
*This role is a Hybrid Home-based role. The candidate needs to be
in the Dallas Metroplex or New York with the ability to be onsite
with the client 2-3 days a week. No relocation assistance is
available.
What You Will Do:
Educates client and partner stakeholders to understand the value
and capability of marketplace identity solutions
Develops and implement strategies for improving customer and
prospect recognition across the various marketing channel used by
the client
Ensures client can leverage identity recognition techniques and
technologies to properly monitor and track marketing activities at
a consumer level
Researches and analyzes identity recognition trends and techniques
that used to replace or augment existing capabilities
Creates and maintains detailed reports on identity recognition
activities
Works across operation teams, assists with monitor marketing
campaigns, and evaluate their effectiveness in terms of identity
recognition
Designs and executes tests to assess identity recognition accuracy
and performance
Develops and maintains relationships with vendors and partners for
identity recognition
Provides training and guidance to staff, client, and partners on
identity recognition
Keeps abreast of industry trends and emerging technologies related
to identity recognition
Work a hybrid schedule with the ability to commute to an office
in-person 2-3 days a week, working from home remaining days
Develops customer and prospect identity models to better understand
their behavior
Analyzes customer and prospect data to identify potential trends,
correlations and insights that used to inform marketing
decisions.
Develops compelling visualizations of consumer identity data for
use in presentations and reports
Uses data mining techniques and advanced analytics to discover new
or underserved customer or consumer segments
Collaborates with client, Acxiom identity product team and client's
vendors and partners to ensure customer identity data is collected
and utilized properly
Identifies proactively potential risks associated with consumer
identity related to reach or new privacy impacts
Establishes and manages to quarterly OKRs for identity product
Builds product business plans to drive utilization and rationalize
identity investment
Creates product road maps and writes user stories and
requirements
Advises legal, marketing, and other business stakeholders on latest
privacy regulations impact on identity recognition
What You Will Need:
Bachelor's degree in Marketing Technology, Computer Science,
Information Technology, or a related field
5+ years of work experience in marketing industry with relevant
title equivalence (Senior Manager, Associate Director, Director)
working in either a tenured high-level individual contributor or
leader
Extremely initiative-taking, highly organized, excellent attention
to detail, with proven ability to manage multiple tasks, across
various projects across multiple partners
Strong verbal and written communication and presentation skills,
with both internal colleagues and external clients
Technical literacy with ability to explain technical information
and concepts to non-technical audiences
Ability to work seamlessly cross-geography and multi-functionally
within an organization to accomplish objectives
Critical thinking ability, with experience working in a technical
environment to solve business-related problems
Travel %
LOCATION: Hybrid home-based role. The candidate needs to be in the
Dallas Metroplex or New York with the ability to be onsite with the
client 2-3 days a week. No relocation assistance is available.
Why Acxiom? We pride ourselves on cultivating an environment that
is inclusive, flexible, and full of opportunities for growth. Many
of our associates stay at Acxiom for decades, which speaks to our
love for and dedication to our associates. Acxiom repeatedly wins
company awards including Great Places to Work, Best Workplaces for
Innovators and Women. If you want to work at a tech company that
prioritizes innovation, empowers diversity, believes in work-life
balance, provides world-class associate training and development,
and offers great benefits, this IS the place for you!
#GD17
Primary Location City/State:
Homebased - New York, New York
Additional Locations (if applicable):
Homebased - Plano
Acxiom is an affirmative action and equal opportunity employer
(AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting,
hiring, training, promotion or other employment of associates or
the awarding of subcontracts because of a person's race, color,
sex, age, religion, national origin, protected veteran, military
status, physical or mental disability, sexual orientation, gender
identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy
Act notice here
(https:////www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf)
.
Attention Colorado, California, Connecticut, Maryland, Nevada, New
York City, Ohio, Rhode Island, and Washington Applicants: This
position is not located in the aforementioned locations but
applications for remote work may be considered. For information
about this role under state or local equal pay or pay transparency
laws, please contact recruit@acxiom.com .
We are leaders in helping brands achieve the number one mantra for
every business - know your customer. For fifty years, we've helped
marketers deal with a fast-changing future of growing channels,
data and technology. By understanding the customer, marketers can
communicate with relevance everywhere and drive better customer
experiences that build a better brand and, in turn, better
business.
We're one of the marketing industry's most experienced, respected
and forward-thinking leaders. For nearly fifty years, we've helped
the world's best marketers understand their customers so that they
can reach people with relevance rather than randomness. Our
products and solutions form the data foundation that make it
possible for marketers to drive better customer experiences and
meaningful interactions at scale across every channel.
Our job opportunities will give you the opportunity to showcase
your talents, grow your skills, and expose you to cutting-edge
technologies, whether you're an engineer, developer, products guru,
systems and security expert, sales and consulting executive, or an
intern looking to gain real experience with a company that will
make you stand out.
At Acxiom, our values begin with our associates, who are the single
most important driver of our success. We're looking to hire people
who share our core values: collaboration, excellence, innovation, a
focus on outcomes, and being empowered to make and own decisions
that benefit our clients and our company. Our values represent our
brand promise - to our clients and to our associates - and define
our company culture.
If you are interested in applying for employment with Acxiom and
need special assistance or an accommodation to apply for a posted
position, contact our recruiting department at 1-877-314-2049.
We highly recommend you create an account to monitor your resume
submissions. Click on the Sign In link above to create an account
or sign up at the end of your application.
Interested in Acxiom? Learn about our Equal Opportunities, job
postings, and more:
About Us (https://www.acxiom.com/about-us/)
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Find Us on Facebook (http://www.facebook.com/AcxiomRecruiting)
Careers Page
LinkedIn (http://www.linkedin.com/company/acxiom)
Internal applicants need to apply for open positions through their
Workday account. Please log into Workday and use the Find Jobs
report to search for and apply for positions posted internally. For
questions, please contact the recruiter listed on the job
posting.
Attention California Applicants: Please see our CCPA/CPRA Privacy
Act notice here
(https://www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf)
.
Attention Colorado, California, Connecticut, Maryland, Nevada, New
York City, Ohio, Rhode Island, and Washington Applicants: This
position is not located in the aforementioned locations but
applications for remote work may be considered. For information
about this role under state or local equal pay or pay transparency
laws, please contact recruit@acxiom.com .
Keywords: Acxiom, Raleigh , Expert Product Manager, Executive , Raleigh, North Carolina
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