Expert Product Manager

Company: Acxiom
Location: Raleigh
Posted on: May 26, 2023

Job Description:

Evolve and promote marketing identity recognition strategies for large US financial institution client across digital and non-digital marketing channels located in New York City, New York or Irving, TX. The Identity Recognition Team Leader will work as a hybrid member of the Addressable Marketing Team for one of our largest clients evangelizing the identity solutions and providing consult for future development, testing strategy, and product enhancements for the client's first party identity solutions. Partners with vendors across the digital and offline ecosystem in support of Acxiom and financial institution client. Maintains & expands consumer recognition accuracy, marketing network match-rates & marketing channel reach whether using known, pseudonymous, &/or anonymous identifiers across a variety of open and closed marketing ecosystems for both customers and prospects in a privacy compliant way. The ideal candidate will have a strong understanding of identity recognition, as well as experience working in an ad tech capacity within a digital marketing organization. The leader utilizes advanced analytics and develops compelling storytelling to help inform identity recognition performance & implementation strategy.
*This role is a Hybrid Home-based role. The candidate needs to be in the Dallas Metroplex or New York with the ability to be onsite with the client 2-3 days a week. No relocation assistance is available.
What You Will Do:

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  Educates client and partner stakeholders to understand the value and capability of marketplace identity solutions
  
  
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  Develops and implement strategies for improving customer and prospect recognition across the various marketing channel used by the client
  
  
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  Ensures client can leverage identity recognition techniques and technologies to properly monitor and track marketing activities at a consumer level
  
  
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  Researches and analyzes identity recognition trends and techniques that used to replace or augment existing capabilities
  
  
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  Creates and maintains detailed reports on identity recognition activities
  
  
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  Works across operation teams, assists with monitor marketing campaigns, and evaluate their effectiveness in terms of identity recognition
  
  
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  Designs and executes tests to assess identity recognition accuracy and performance
  
  
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  Develops and maintains relationships with vendors and partners for identity recognition
  
  
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  Provides training and guidance to staff, client, and partners on identity recognition
  
  
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  Keeps abreast of industry trends and emerging technologies related to identity recognition
  
  
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  Work a hybrid schedule with the ability to commute to an office in-person 2-3 days a week, working from home remaining days
  
  
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  Develops customer and prospect identity models to better understand their behavior
  
  
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  Analyzes customer and prospect data to identify potential trends, correlations and insights that used to inform marketing decisions.
  
  
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  Develops compelling visualizations of consumer identity data for use in presentations and reports
  
  
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  Uses data mining techniques and advanced analytics to discover new or underserved customer or consumer segments
  
  
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  Collaborates with client, Acxiom identity product team and client's vendors and partners to ensure customer identity data is collected and utilized properly
  
  
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  Identifies proactively potential risks associated with consumer identity related to reach or new privacy impacts
  
  
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  Establishes and manages to quarterly OKRs for identity product
  
  
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  Builds product business plans to drive utilization and rationalize identity investment
  
  
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  Creates product road maps and writes user stories and requirements
  
  
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  Advises legal, marketing, and other business stakeholders on latest privacy regulations impact on identity recognition
  
  
  What You Will Need:
  
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    Bachelor's degree in Marketing Technology, Computer Science, Information Technology, or a related field
    
    
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    5+ years of work experience in marketing industry with relevant title equivalence (Senior Manager, Associate Director, Director) working in either a tenured high-level individual contributor or leader
    
    
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    Extremely initiative-taking, highly organized, excellent attention to detail, with proven ability to manage multiple tasks, across various projects across multiple partners
    
    
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    Strong verbal and written communication and presentation skills, with both internal colleagues and external clients
    
    
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    Technical literacy with ability to explain technical information and concepts to non-technical audiences
    
    
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    Ability to work seamlessly cross-geography and multi-functionally within an organization to accomplish objectives
    
    
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    Critical thinking ability, with experience working in a technical environment to solve business-related problems
    
    
    Travel %
    
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    • Up to 25%
      
      LOCATION: Hybrid home-based role. The candidate needs to be in the Dallas Metroplex or New York with the ability to be onsite with the client 2-3 days a week. No relocation assistance is available.
      Why Acxiom? We pride ourselves on cultivating an environment that is inclusive, flexible, and full of opportunities for growth. Many of our associates stay at Acxiom for decades, which speaks to our love for and dedication to our associates. Acxiom repeatedly wins company awards including Great Places to Work, Best Workplaces for Innovators and Women. If you want to work at a tech company that prioritizes innovation, empowers diversity, believes in work-life balance, provides world-class associate training and development, and offers great benefits, this IS the place for you!
      #GD17
      Primary Location City/State:
      Homebased - New York, New York
      Additional Locations (if applicable):
      Homebased - Plano
      Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
      Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https:////www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .
      Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com .
      We are leaders in helping brands achieve the number one mantra for every business - know your customer. For fifty years, we've helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.
      We're one of the marketing industry's most experienced, respected and forward-thinking leaders. For nearly fifty years, we've helped the world's best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.
      Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you're an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.
      At Acxiom, our values begin with our associates, who are the single most important driver of our success. We're looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise - to our clients and to our associates - and define our company culture.
      If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.
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      Interested in Acxiom? Learn about our Equal Opportunities, job postings, and more:
      About Us (https://www.acxiom.com/about-us/)
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      Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the Find Jobs report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting.
      Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https://www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .
      Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com .

Keywords: Acxiom, Raleigh , Expert Product Manager, Executive , Raleigh, North Carolina