Content Manager, Performance Marketing
Company: Launch Potato
Location: Raleigh
Posted on: January 27, 2023
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Job Description:
Job DescriptionWHO ARE WE?Launch Potato is a digital media
company with a portfolio of brands and technologies. As The
Discovery and Conversion Company, Launch Potato's mission is to be
the most innovative, tech-enabled media company connecting
consumers to the world's leading brands.The company is
headquartered in vibrant downtown Delray Beach, Florida, with a
unique international team across more than a dozen countries.
Launch Potato's success comes from a diverse, energetic culture and
high-performing, entrepreneurial team. Your role:You will serve as
the lead content team member for the creation of performance
marketing focused content on Launch Potato's brands, including
FinanceBuzz. To succeed in this role you'll need to be able to
think strategically, operationally, and creatively. You should be
as comfortable with performance metrics as you are with words.
You'll be responsible for creating content including listicles,
articles, emails, and tools that fits our brand and performs for
our advertising partners. To do this, you'll work closely with our
paid media and yield teams to understand audiences and content
performance. You'll optimize content based on key metrics like CTR,
RPC, and advertisers' CAC. Your role will also provide day-to-day
leadership and oversight of a team of content creators. You'll
handle schedules, deadlines, and the coordination required to
successfully complete projects on time. Key responsibilities:
Keywords: Launch Potato, Raleigh , Content Manager, Performance Marketing, Executive , Raleigh, North Carolina
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