Senior SEO Marketing Manager

Company: TIBCO
Location: Raleigh
Posted on: January 26, 2023

Job Description:

Do you thrive in a startup vibe? Were you built for a small, nimble and dynamic team that's ready to win? If you answered yes, we want to talk to you! ShareFile tried to fit into Citrix and we realized it doesn't fit. We are now going back to our roots as a standalone business unit to focus on our SaaS business-an area where we see growth potential. This business unit is unique, and we certainly aren't afraid to stand out from the crowd and tackle the bigger competitors.Come join ShareFile! We're building a team of rock stars to be part of our growth journey and are adding a Senior SEO Marketing Manager to join our growing ShareFile Marketing organization. If you enjoy a fun, fast-paced, dynamic environment and want to be part of a collaborative team where you can make a difference-we want to talk to you!Role Overview: The Senior SEO Marketing Manager will plan and execute SEO activities to help us achieve our business goals. This position establishes and executes the strategies for organic search and SEO, working in conjunction with paid SEM efforts. This position is also responsible for day-to-day collaboration with the Content team for the development of on- and off-site SEO tactics, driving expansion efforts, and reporting.Responsibilities Include:---Day-to-day execution of organic search engine marketing campaigns in conjunction with paid SEM including, but not limited to keyword research, competitive research, content creation and optimization, back-linking, tagging and editorial calendar creation. Planning and execution of on- and off page SEO tactics.---Research and strategic planning for organic search campaigns, working in conjunction with Digital Demand Strategy team to align SEO with paid campaigns.---Provide key input, tracking and day to day management of content calendar for websites and social properties.---Tracking search share and search position.---Keeping current on search engine signals and providing necessary tracking and reporting.---Provide regular reporting and communications with web team---Execute tests, collect, and analyze data and results, identify trends and insights---Optimize copy and landing pages for search engine marketing---Perform ongoing keyword discovery, expansion, and optimization---Research and implement search engine optimization recommendations---Research and analyze competitor advertising links---Develop and implement link building strategy---Work with the development team to ensure SEO best practices are properly implemented on newly developed code---Work with editorial and marketing teams to drive SEO in content creation and content programming---Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.Your Superhero Uniform Includes:---BA/BS degree required; MBA preferred---7+ years hands-on SEO management experience---Experience with search engine, social and content optimization strategies, including ranking factors and on- and off-page tactics.Your Superhero Strengths Include: ---Awareness of search algorithm updates and their impact on ranking---Familiar with industry-standard SEO software---In-depth experience with website analytics tools and SEO reporting---Experience with A/B and multivariate experiments---Working knowledge of HTML, CSS, and JavaScript development and constraints---Knowledge of ranking factors and search engine algorithms---Up-to-date with the latest trends and best practices in SEO and SEM---Strong program management skills with attention to detailCloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status, and other protected classifications.

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