Senior SEO Marketing Manager
Company: TIBCO
Location: Raleigh
Posted on: January 26, 2023
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Job Description:
Do you thrive in a startup vibe? Were you built for a small,
nimble and dynamic team that's ready to win? If you answered yes,
we want to talk to you! ShareFile tried to fit into Citrix and we
realized it doesn't fit. We are now going back to our roots as a
standalone business unit to focus on our SaaS business-an area
where we see growth potential. This business unit is unique, and we
certainly aren't afraid to stand out from the crowd and tackle the
bigger competitors.Come join ShareFile! We're building a team of
rock stars to be part of our growth journey and are adding a Senior
SEO Marketing Manager to join our growing ShareFile Marketing
organization. If you enjoy a fun, fast-paced, dynamic environment
and want to be part of a collaborative team where you can make a
difference-we want to talk to you!Role Overview: The Senior SEO
Marketing Manager will plan and execute SEO activities to help us
achieve our business goals. This position establishes and executes
the strategies for organic search and SEO, working in conjunction
with paid SEM efforts. This position is also responsible for
day-to-day collaboration with the Content team for the development
of on- and off-site SEO tactics, driving expansion efforts, and
reporting.Responsibilities Include:---Day-to-day execution of
organic search engine marketing campaigns in conjunction with paid
SEM including, but not limited to keyword research, competitive
research, content creation and optimization, back-linking, tagging
and editorial calendar creation. Planning and execution of on- and
off page SEO tactics.---Research and strategic planning for organic
search campaigns, working in conjunction with Digital Demand
Strategy team to align SEO with paid campaigns.---Provide key
input, tracking and day to day management of content calendar for
websites and social properties.---Tracking search share and search
position.---Keeping current on search engine signals and providing
necessary tracking and reporting.---Provide regular reporting and
communications with web team---Execute tests, collect, and analyze
data and results, identify trends and insights---Optimize copy and
landing pages for search engine marketing---Perform ongoing keyword
discovery, expansion, and optimization---Research and implement
search engine optimization recommendations---Research and analyze
competitor advertising links---Develop and implement link building
strategy---Work with the development team to ensure SEO best
practices are properly implemented on newly developed code---Work
with editorial and marketing teams to drive SEO in content creation
and content programming---Recommend changes to website
architecture, content, linking and other factors to improve SEO
positions for target keywords.Your Superhero Uniform
Includes:---BA/BS degree required; MBA preferred---7+ years
hands-on SEO management experience---Experience with search engine,
social and content optimization strategies, including ranking
factors and on- and off-page tactics.Your Superhero Strengths
Include: ---Awareness of search algorithm updates and their impact
on ranking---Familiar with industry-standard SEO
software---In-depth experience with website analytics tools and SEO
reporting---Experience with A/B and multivariate
experiments---Working knowledge of HTML, CSS, and JavaScript
development and constraints---Knowledge of ranking factors and
search engine algorithms---Up-to-date with the latest trends and
best practices in SEO and SEM---Strong program management skills
with attention to detailCloud Software Group is firmly committed to
Equal Employment Opportunity (EEO) and to compliance with all
federal, state and local laws that prohibit employment
discrimination on the basis of age, race, color, gender, sexual
orientation, gender identity, ethnicity, national origin,
citizenship, religion, genetic carrier status, disability,
pregnancy, childbirth or related medical conditions, marital
status, protected veteran status, and other protected
classifications.
Keywords: TIBCO, Raleigh , Senior SEO Marketing Manager, Executive , Raleigh, North Carolina
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