Senior Director, Solutions Marketing

Company: WalkMe
Location: Raleigh
Posted on: November 25, 2022

Job Description:

WalkMe pioneered the Digital Adoption Platform (DAP) category to empower business leaders to realize the promise of technology in today's overwhelming digital world. Through WalkMe's guidance, engagement, insights, and automation, employees are more efficient, executives have better visibility into digital usage, and organizations maximize the full value of their digital assets to empower digital transformation. About the Role We are hiring a Senior Director of Solutions Marketing to lead the product messaging and positioning for WalkMe solutions. You will work between Product Management, Marketing, and Sales to ensure that we communicate the current and future value of WalkMe's industry-leading Digital Adoption Platform. This is a unique opportunity to join a true category creator in a pivotal role during an important time in the category's evolution. What You'll Own

• You will lead GTM for WalkMe's solutions, translating product functionality and technical details into user benefit and value
• Lead a team of solutions marketers, working to develop product positioning and messaging informed by user research, market insights, and product understanding
• Research and understand buyer personas to ensure your product is designed and delivered to create value for them, acting as a partner and strategic advisor to product managers
• Translate product functionality and technical details into user benefit and value.
• Create campaigns designed to raise awareness of our products, increase adoption, improve conversion rates and drive thought leadership .
• Use analytics to identify our strengths and weaknesses to continually improve our content and services.
• Regularly educate internal teams on the latest products and how to position them, supported by marketing materials to be used externally for customers and internally to the Sales and Marketing teams globally.
• Conduct ongoing competitive analysis along with market, and customer researchWhat You Need to Succeed
  • 7+ years experience in a leadership capacity owning product or solutions marketing for a B2B SaaS company
  • Ability to research marketing trends and other related topics
  • Experience working with Product Management teams, with the ability to translate technical concepts into successful product and marketing material for customers and sales teamsWhat you will love about us!
    • Comprehensive Health Care Coverage - Medical, Dental, and Vision for Employees and Families, 401(k) with matching program, Parental Leave, and a vacation policy to encourage a healthy work-life balance.
    • WalkMe is a hybrid workplace - offices are open for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement
    • WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row
    • WalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more At WalkMe, we approach Diversity, Equity and Inclusion (DEI) with the same level of collaboration, innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success. We've made this commitment not only because it's the right thing to do, but also because we know that having diverse perspectives, experiences and identities on our team helps us to better meet the diverse needs of our global clients. While we're not yet where we want to be, our goal is to create a workplace as fair and inclusive as our business is category defining. And at WalkMe, we achieve our goals. TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role. Check out our place in the best companies to work for Here

Keywords: WalkMe, Raleigh , Senior Director, Solutions Marketing, Executive , Raleigh, North Carolina