Director of Marketing Automation
Company: insightsoftware
Location: Raleigh
Posted on: August 7, 2022
Job Description:
Company Descriptioninsightsoftware is a growing, dynamic
computer software company that helps businesses achieve greater
levels of financial intelligence across their organization with our
world-class financial reporting solutions. At insightsoftware, you
will learn and grow in a fast-paced, supportive environment that
will take your career to the next level. We are looking for future
insighters who can demonstrate teamwork, results orientation, a
growth mindset, disciplined execution, and a winning attitude to
join our growing team!Job DescriptionThe Director of Marketing
Automation will oversee the strategy, development, and operation of
the insightsoftware global marketing automation program. This is a
role that, along with the VP of Digital Marketing, and the
cross-functional team, will be responsible for all activities
related to conceptualizing and implementing short and long-term
email lifecycle marketing automation strategies to achieve lead
growth, conversions, and sustainable revenue targets. Lifecycle,
cross-sell and retention marketing will play a key role in this
position.The Director of Marketing Automation, will develop and
lead a team that will:
- Own and lead the marketing automation strategy across multiple
channels to increase leads, improve user engagement, and grow
conversions.
- Establish and execute omnichannel customer journeys via test
and learn initiatives, deriving insights from post-campaign
analysis, and optimizing programs to better deliver incremental
revenue and ROI.
- Conceptualize user journeys to help to define key segments and
personas, empowering us to find new opportunities and the ability
to deliver more robust forms of segmentation and personalization at
scale.
- Partner with the Director of Global Digital Marketing to align
lifecycle marketing efforts with existing, world-class digital
(PPC, SEO, Paid Social) programs.
- Collaborate closely with Product Marketing to understand
consumer behavior and turn insights into actions.
- Build, improve, and maintain reporting to measure and
demonstrate lifecycle marketing and marketing automation
performance, including but not limited to lead and revenue
growth.
- Understand the product roadmap and plan efforts accordingly to
maximize go-to-market initiatives.
- Provide regular written and verbal communication of lifecycle
plans with cross-functional teams; coordinate efforts to ensure a
consistent customer experience across all touchpoints
- Use analytics and customer insights to design and optimize ABM
automation strategies that incorporate persona targeting, lead
scoring algorithms, and customer journey-based content strategies
to help achieve conversion targets.
- Build the repeatable marketing automation lifecycle marketing
processes and Martech stack for growth through additional products
via M&A and both sales lead and product lead marketing
activities.
- Advise on adherence to GDPR-related compliance policies and
help develop policies, processes, and controls to ensure
compliance.
- Enhance existing documentation of marketing automation
processes and procedures
- Identify data gaps within our database for improved audience
segmentation; manage mailable database health Qualifications
- Minimum 10 years of hands-on email/CRM marketing
experience
- Minimum five years of direct email deliverability management
including significant experience working with or for software /
technology businesses.
- Experience working with start-ups or high-growth / PE-backed
companies will be of substantial benefit.
- Significant team management experience is also a
requirement.
- Direct experience managing multiple email platforms (Marketo &
Pardot a plus) & understanding how marketing channels complement
one another to run the most effective cross-channel campaigns is
also a requirement.Skills Required
- You have written the marketing automation & email lifecycle
marketing playbook and have a deep understanding of omnichannel
strategies, tactics, and tools.
- You have experience with multiple email platforms such as
Marketo & Pardot and can demonstrate expertise in ABM strategy and
architecture.
- Strong analytical skills, including comfort with A/B testing,
forecasting, iterating, and tracking against key funnel
metrics.
- Fluency in all aspects of the Marketing Technology stack of
customer data through engagement platforms.
- Demonstrated ability to identify and remove bottlenecks to
improve marketing process efficiency
- Strong sense of project management and ability to work
cross-functionality to drive strategic marketing initiatives.
- Fluent in email-based code languages like: xHTML, CSS, CSS3,
SQL
- Experience optimizing scaled channels beyond opens, clicks, and
conversions.
- Demonstrated ability to identify and remove bottlenecks to
improve marketing process efficiency
- Strong sense of project management and ability to work
cross-functionality to drive strategic marketing initiatives
- Drive & Discipline - ability to operate in a fast-paced
environment across various projects with a focus on achieving
high-quality results on time and within budget
- Growth Mindset - actively look for ways to help the team and
improve the way things are done
- Crispness of Execution - passion for process and an attitude
exemplified by creating value for clients and delivering superior
financial results
- Communication - ability to effectively present information to
internal and external stakeholders both orally and in writing
- Creative Thinking, Analysis & Strategy - ability to use metrics
and various inputs to create innovative marketing
programs/campaigns and new strategies for partner marketing
- Leadership - ability to work with people at various levels of
the organization internally and externallyAdditional InformationAll
your information will be kept confidential according to EEO
guidelines.** At this time insightsoftware is not able to offer
sponsorship to candidates who are not eligible to work in the
stated work location. **
Keywords: insightsoftware, Raleigh , Director of Marketing Automation, Executive , Raleigh, North Carolina
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