Director of Marketing Automation

Company: insightsoftware
Location: Raleigh
Posted on: August 7, 2022

Job Description:

Company Descriptioninsightsoftware is a growing, dynamic computer software company that helps businesses achieve greater levels of financial intelligence across their organization with our world-class financial reporting solutions. At insightsoftware, you will learn and grow in a fast-paced, supportive environment that will take your career to the next level. We are looking for future insighters who can demonstrate teamwork, results orientation, a growth mindset, disciplined execution, and a winning attitude to join our growing team!Job DescriptionThe Director of Marketing Automation will oversee the strategy, development, and operation of the insightsoftware global marketing automation program. This is a role that, along with the VP of Digital Marketing, and the cross-functional team, will be responsible for all activities related to conceptualizing and implementing short and long-term email lifecycle marketing automation strategies to achieve lead growth, conversions, and sustainable revenue targets. Lifecycle, cross-sell and retention marketing will play a key role in this position.The Director of Marketing Automation, will develop and lead a team that will:

• Own and lead the marketing automation strategy across multiple channels to increase leads, improve user engagement, and grow conversions.
• Establish and execute omnichannel customer journeys via test and learn initiatives, deriving insights from post-campaign analysis, and optimizing programs to better deliver incremental revenue and ROI.
• Conceptualize user journeys to help to define key segments and personas, empowering us to find new opportunities and the ability to deliver more robust forms of segmentation and personalization at scale.
• Partner with the Director of Global Digital Marketing to align lifecycle marketing efforts with existing, world-class digital (PPC, SEO, Paid Social) programs.
• Collaborate closely with Product Marketing to understand consumer behavior and turn insights into actions.
• Build, improve, and maintain reporting to measure and demonstrate lifecycle marketing and marketing automation performance, including but not limited to lead and revenue growth.
• Understand the product roadmap and plan efforts accordingly to maximize go-to-market initiatives.
• Provide regular written and verbal communication of lifecycle plans with cross-functional teams; coordinate efforts to ensure a consistent customer experience across all touchpoints
• Use analytics and customer insights to design and optimize ABM automation strategies that incorporate persona targeting, lead scoring algorithms, and customer journey-based content strategies to help achieve conversion targets.
• Build the repeatable marketing automation lifecycle marketing processes and Martech stack for growth through additional products via M&A and both sales lead and product lead marketing activities.
• Advise on adherence to GDPR-related compliance policies and help develop policies, processes, and controls to ensure compliance.
• Enhance existing documentation of marketing automation processes and procedures
• Identify data gaps within our database for improved audience segmentation; manage mailable database health Qualifications
  • Minimum 10 years of hands-on email/CRM marketing experience
  • Minimum five years of direct email deliverability management including significant experience working with or for software / technology businesses.
  • Experience working with start-ups or high-growth / PE-backed companies will be of substantial benefit.
  • Significant team management experience is also a requirement.
  • Direct experience managing multiple email platforms (Marketo & Pardot a plus) & understanding how marketing channels complement one another to run the most effective cross-channel campaigns is also a requirement.Skills Required
    • You have written the marketing automation & email lifecycle marketing playbook and have a deep understanding of omnichannel strategies, tactics, and tools.
    • You have experience with multiple email platforms such as Marketo & Pardot and can demonstrate expertise in ABM strategy and architecture.
    • Strong analytical skills, including comfort with A/B testing, forecasting, iterating, and tracking against key funnel metrics.
    • Fluency in all aspects of the Marketing Technology stack of customer data through engagement platforms.
    • Demonstrated ability to identify and remove bottlenecks to improve marketing process efficiency
    • Strong sense of project management and ability to work cross-functionality to drive strategic marketing initiatives.
    • Fluent in email-based code languages like: xHTML, CSS, CSS3, SQL
    • Experience optimizing scaled channels beyond opens, clicks, and conversions.
    • Demonstrated ability to identify and remove bottlenecks to improve marketing process efficiency
    • Strong sense of project management and ability to work cross-functionality to drive strategic marketing initiatives
    • Drive & Discipline - ability to operate in a fast-paced environment across various projects with a focus on achieving high-quality results on time and within budget
    • Growth Mindset - actively look for ways to help the team and improve the way things are done
    • Crispness of Execution - passion for process and an attitude exemplified by creating value for clients and delivering superior financial results
    • Communication - ability to effectively present information to internal and external stakeholders both orally and in writing
    • Creative Thinking, Analysis & Strategy - ability to use metrics and various inputs to create innovative marketing programs/campaigns and new strategies for partner marketing
    • Leadership - ability to work with people at various levels of the organization internally and externallyAdditional InformationAll your information will be kept confidential according to EEO guidelines.** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the stated work location. **

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