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Marketing Manager - Segment Insights (Remote USA)

Company: Georgia-Pacific LLC
Location: Raleigh
Posted on: August 6, 2022

Job Description:

DescriptionWe are currently looking for a Segment Strategy and Insights Manager for the Georgia-Pacific Professional (GP PRO) team.Reporting to the Director of Segment Insights and Marketing, this position is a part of a team responsible for building and leveraging the organization's foundational knowledge of market sizing and segment trends, specifically in the Office Buildings, Manufacturing and Education (K-12 and Colleges and Universities) segments. You will be the Subject matter expert and will be expected to develop and activate segment insights, and marketing strategies. Your leveraging of competitive insights will lead to an advantaged brand portfolio and generate increased market demand. Internal customers will span the full organization from senior leadership, category management, innovation, marketing teams, sales enablement and sales strategy teams.The role will be remote in the U.S. with some travel required. We are seeking an individual with excellent critical thinking, communication, insight development and activation skills and a broad understanding of marketing strategy and implementation. This individual will need to perform multi-source synthesis by leveraging and analyzing research and data subscriptions and engage key stakeholders in product category, sales, and marketing. This person will also be a key contributor to point-of-view development, segment trends and insights storytelling, sales insights enablement, helping earn thought leadership, as well as identifying areas of future growth for GP PRO. He or she must have an aptitude for a fast-paced, entrepreneurial environment with a high sense of urgency, customer focus and collaboration.What You Will Do In Your Role

  • Identify key insights across end-user, distribution, category, and GP PRO's key business segments to support our insight selling platform by creating compelling insight stories and next generation training assets.
  • Perform analysis across data sources and subscriptions to identify, quantify, and develop growth strategies across business segments, including support of point-of-view development.
  • Provide insight and foresight that support Integrated Marketing and Sales plan development for key segments.
  • Work cross-functionally with category, sales, marketing, and finance teams to deliver against established business goals and objectives.The Experience You Will BringRequirements
    • Bachelor's degree
    • 3+ years of marketing experience
    • Experience with pitch / storyline development based on insights
    • Experience activating insights to drive market demand at the channel and customer level
    • Experience working in a matrix organization
    • Willing and able to travel (up-to 10% of the time)What Will Put You Ahead
      • 3+ years of experience in insight development & activation
      • Experience in working with B2B & B2C organizations
      • Experience supporting the development or activation of marketing and sales campaigns
      • Demonstrated experience using advanced Excel features and techniques required
      • Demonstrated experience in analysis and presentation of data required; PowerPoint or Prezi preferred
      • Experience working with customer-facing teams - direct sales and distributor
      • Advanced degree in Marketing or related fieldOur goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.For this role, we anticipate paying $85,000 - $110,000 per year. This role is eligible for variable pay, issued as a monetary bonus or in another form.Equal Opportunity Employer.Except where prohibited by state law, all offers of employment are conditioned upon successfully passing a drug test.This employer uses E-Verify. Please visit the following website for additional information: www.kochcareers.com/doc/Everify.pdf

Keywords: Georgia-Pacific LLC, Raleigh , Marketing Manager - Segment Insights (Remote USA), Executive , Raleigh, North Carolina

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