Marketing Manager - Segment Insights (Remote USA)
Company: Georgia-Pacific LLC
Location: Raleigh
Posted on: August 6, 2022
Job Description:
DescriptionWe are currently looking for a Segment Strategy and
Insights Manager for the Georgia-Pacific Professional (GP PRO)
team.Reporting to the Director of Segment Insights and Marketing,
this position is a part of a team responsible for building and
leveraging the organization's foundational knowledge of market
sizing and segment trends, specifically in the Office Buildings,
Manufacturing and Education (K-12 and Colleges and Universities)
segments. You will be the Subject matter expert and will be
expected to develop and activate segment insights, and marketing
strategies. Your leveraging of competitive insights will lead to an
advantaged brand portfolio and generate increased market demand.
Internal customers will span the full organization from senior
leadership, category management, innovation, marketing teams, sales
enablement and sales strategy teams.The role will be remote in the
U.S. with some travel required. We are seeking an individual with
excellent critical thinking, communication, insight development and
activation skills and a broad understanding of marketing strategy
and implementation. This individual will need to perform
multi-source synthesis by leveraging and analyzing research and
data subscriptions and engage key stakeholders in product category,
sales, and marketing. This person will also be a key contributor to
point-of-view development, segment trends and insights
storytelling, sales insights enablement, helping earn thought
leadership, as well as identifying areas of future growth for GP
PRO. He or she must have an aptitude for a fast-paced,
entrepreneurial environment with a high sense of urgency, customer
focus and collaboration.What You Will Do In Your Role
- Identify key insights across end-user, distribution, category,
and GP PRO's key business segments to support our insight selling
platform by creating compelling insight stories and next generation
training assets.
- Perform analysis across data sources and subscriptions to
identify, quantify, and develop growth strategies across business
segments, including support of point-of-view development.
- Provide insight and foresight that support Integrated Marketing
and Sales plan development for key segments.
- Work cross-functionally with category, sales, marketing, and
finance teams to deliver against established business goals and
objectives.The Experience You Will BringRequirements
- Bachelor's degree
- 3+ years of marketing experience
- Experience with pitch / storyline development based on
insights
- Experience activating insights to drive market demand at the
channel and customer level
- Experience working in a matrix organization
- Willing and able to travel (up-to 10% of the time)What Will Put
You Ahead
- 3+ years of experience in insight development & activation
- Experience in working with B2B & B2C organizations
- Experience supporting the development or activation of
marketing and sales campaigns
- Demonstrated experience using advanced Excel features and
techniques required
- Demonstrated experience in analysis and presentation of data
required; PowerPoint or Prezi preferred
- Experience working with customer-facing teams - direct sales
and distributor
- Advanced degree in Marketing or related fieldOur goal is for
each employee, and their families, to live fulfilling and healthy
lives. We provide essential resources and support to build and
maintain physical, financial, and emotional strength - focusing on
overall wellbeing so you can focus on what matters most. Our
benefits plan includes - medical, dental, vision, flexible spending
and health savings accounts, life insurance, ADD, disability,
retirement, paid vacation/time off, educational assistance, and may
also include infertility assistance, paid parental leave and
adoption assistance. Specific eligibility criteria is set by the
applicable Summary Plan Description, policy or guideline and
benefits may vary by geographic region. If you have questions on
what benefits apply to you, please speak to your recruiter.At Koch
companies, we are entrepreneurs. This means we openly challenge the
status quo, find new ways to create value and get rewarded for our
individual contributions. Any compensation range provided for a
role is an estimate determined by available market data. The actual
amount may be higher or lower than the range provided considering
each candidate's knowledge, skills, abilities, and geographic
location. If you have questions, please speak to your recruiter
about the flexibility and detail of our compensation philosophy.For
this role, we anticipate paying $85,000 - $110,000 per year. This
role is eligible for variable pay, issued as a monetary bonus or in
another form.Equal Opportunity Employer.Except where prohibited by
state law, all offers of employment are conditioned upon
successfully passing a drug test.This employer uses E-Verify.
Please visit the following website for additional information:
www.kochcareers.com/doc/Everify.pdf
Keywords: Georgia-Pacific LLC, Raleigh , Marketing Manager - Segment Insights (Remote USA), Executive , Raleigh, North Carolina
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