Sr. Product Marketing Manager

Company: Cloudflare
Location: Raleigh
Posted on: June 24, 2022

Job Description:

About UsAt Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world's largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company.We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!About The DepartmentEmerging Technologies & Incubation (ETI) is where new and bold products are built and released within Cloudflare. Rather than being constrained by the structures which make Cloudflare a massively successful business, we are able to leverage them to deliver entirely new tools and products to our customers. Cloudflare's edge and network make it possible to solve problems at massive scale and efficiency which would be impossible for almost any other organization.About Cloudflare Area 1At Cloudflare Area 1, our mission is to protect people and companies from hackers. We do this by blocking phishing attacks -- which are the #1 cause of security breaches that lead to stolen customer data and serious financial damage to large companies.Our cloud-based cybersecurity solution is unique in the market because it preempts attacks before employees can even click on malicious emails. Major accounts in financial services, healthcare, consumer products, and other industries rely on Area 1 to protect their companies and their customers.About The RoleCloudflare Area 1 is looking for an inventive, organized and passionate Product Marketer to help us drive revenue by developing world-class content, presentations and sales tools that position our unique differentiators, working closely with company execs and our talented group of creative, content and demand gen experts.The ideal candidate is strategic, highly collaborative, a creative problem-solver, a cross-functional player, and a sleeves-up executer who can manage a range of complex and high-visibility projects successfully.

• Cybersecurity product marketing experience required, with a focus on Email security, Cloud security, SASE or Zero Trust security preferred
• Dynamic problem solving and thought leadership to drive the creation of pipeline-building content, presentations, collateral, kill sheets and deal-specific selling tools for our largest prospects
• Positioning and messaging advanced cyber security technology in new and differentiated ways, drawing on significant domain and market expertise
• Communicating complex concepts and value props in clear and compelling terms, both visual and verbal
• Project and deliverable management on multiple projects simultaneously, managing every facet of truly brilliant execution. You're a passionate practitioner of a "God is in the details" commitment to excellence.
• You're comfortable at every level, from engaging C-levels in focused conversation, to ensuring that a collateral design is pixel-perfect.
• Taking direct ownership of a project and driving it aggressively from start to finish. Continuous evaluation and instrumentation of the process with the flexibility and creativity to drive continuous improvement Responsibilities
  • Provide leadership for Cloudflare Area 1 messaging including competitive analysis and positioning, product launch management, GTM strategy, sales enablement, and customer insights to inform sales and marketing campaigns that drive customer acquisition, retention, and expansion.
  • Understand and exploit the weaknesses of both box vendors as well as cloud providers.
  • Evangelize Cloudflare Area 1 products to analysts, prospects, and customers-in meetings, webinars, conferences and tradeshows.
  • Be the voice of the product to the entire marketing team. Be the voice of the marketing team to product management and CTO organization.
  • Develop messaging that proves Cloudflare's differentiation.
  • Partner with demand generation and expansion marketing teams to generate awareness, adoption, pipeline and revenue for Cloudflare and partners.
  • Provide support for the field sales teams in the form of sales plays for both mid-market and enterprise
  • Partner with our Analyst Relations team to establish Cloudflare as a leader in this space. Requirements
    • 8+ years of experience in technology product marketing/product management.
    • Experience at one or more Enterprise SaaS security companies
    • Excellent written and presentation skills. This role demands someone who is gifted in their ability to communicate effectively with all stakeholders, including product management, sales, comms, and marketing.
    • Ability to manage ambiguity and navigate unforeseen obstacles gracefully.
    • Self-starter who truly enjoys working in a fast-paced, innovative cloud services company.
    • BS/BA degree in Marketing, Business, Engineering, or related field JOB ID #SM_148What Makes Cloudflare Special?We're not just a highly ambitious, large-scale technology company. We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.Project Galileo : We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare's enterprise customers--at no cost. Athenian Project : We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.Path Forward Partnership : Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.1.1.1.1 : We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here's the deal - we don't store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.Sound like something you'd like to be a part of? We'd love to hear from you!This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.

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