Remote Full-Time Position: Content Marketing Manager

Company: Spruce Technology, Inc.
Location: Raleigh
Posted on: June 24, 2022

Job Description:

Content Marketing ManagerSpruce Technology, a mid-size and rapidly-growing technology services firm, seeks to expand its Marketing team. An award-winning firm (Inc 5000, SmartCEO) with a steadily growing portfolio of commercial and government clients, Spruce provides innovative technology solutions, specialized IT staff, and IT strategy consulting nationwide. Spruce maintains partnerships with major technology vendors, and new members of our team will learn about service areas such as digital experience, data services, application development, infrastructure, cybersecurity, and IT staffing.Reporting to the Marketing Director, the ideal incumbent will have solid experience planning, developing, and implementing a company's overall content strategy for various digital and print channels. Possessing exceptional writing skills is critical and the incumbent must have experience in understanding a company's brand and using it to communicate to its audience, both internally and externally, with the ability to work successfully independently and in a collaborative manner.Please visit sprucetech.com for additional information on our services. Role OverviewWe are seeking a savvy, passionate B2B content marketing manager as we refine our marketing strategy, test numerous channels, and drive early growth. You will play a critical role in all things content marketing across multiple channels; including email, social media, website, thought leadership content, product collateral, press releases, and videos. Your experience in a corporate environment is critical to ensure you are well-versed in speaking to senior level executives to get things done.It is an exciting time to join Spruce and our growing marketing department. You will have a big voice in and own the content marketing strategies, tactics, plans, and campaigns.ResponsibilitiesLead the full content marketing effort by creating and managing the company's content marketing strategy, including facilitating ongoing content planning and implementation initiatives. Manages the day-to-day content creation, editing, and promotion and report results to Marketing Director on the status of each content marketing initiative. Some specifics include:

• Own every aspect of Spruce's content marketing efforts; including the strategy, promotion channels, ambassador, execution, and measurement of Spruce's content marketing
• Develop, execute, and measure multi-channel content marketing campaigns to drive leads, pipeline, and brand awareness
• Interview Spruce SMEs to develop drafts of thought leadership content, collateral, email, video scripts, and webinar talking points
• Set and manage content and social media calendars (primarily LinkedIn and Twitter)
• Comfortable contributing your unique POV and story-telling ideas into all content
• Proactive content topic ideas across all formats
• Create and present monthly overviews of Spruce's content and social media activity
• Lead the development of value propositions on a company and product levelBackground & Skills
  • 5+ years of content marketing experience in a B2B corporate environment. You know how to interact in a professional manner across various departments and senior level executives
  • 5+ years of B2B marketing experience, ideally at a technology company, in demand generation, growth marketing, content marketing, or similar roles
  • Excellent, versatile writing skills to create compelling copy that resonates with Spruce's target market
  • Accountable self-starter with the ability to collaborate but also work independently
  • Ideal but not required: Experience with content management systems and HubSpot (or similar MARTECH tools)LocationThe role can be remote from any U.S. location. Our headquarters are in Clifton, NJ, operating on Eastern time.BenefitsComprehensive health benefitsVery generous PTOEmpathetic culture that provides for a healthy work/life balance

Keywords: Spruce Technology, Inc., Raleigh , Remote Full-Time Position: Content Marketing Manager, Executive , Raleigh, North Carolina