Product Development Manager, Consumer Solutions

Company: Labcorp
Location: Raleigh
Posted on: January 16, 2022

Job Description:

Labcorp is looking for an exceptional Product Development Manager for their direct to consumer business to both develop new products and grow the consumer business across new and existing channels.

Responsibilities
Leverage Labcorp's scientific leadership to expand direct to consumer product offerings for both home collection products and offerings through Labcorp's patient services centers.
Coordinate with Research and Development on clinical validations and advise prioritization based on consumer need, customer experience, and market factors.
Evaluate new early-stage consumer products for potential adds to our portfolio through partnership with the Corporate Development team.
Manage the products in our current portfolio: coordinating product page updates, value proposition definitions, competitive assessment, and product-specific marketing campaigns.
Coordinate with Operations, Legal, and Regulatory on regulatory strategy and submissions for new consumer offerings.
Evaluate and prioritize new test categories to bring on the market based on collaboration with the Customer Insights and Analytics team.
Synthesize internal and external insights to adjust and manage the product roadmap for the consumer business.
Evaluate portfolio purchasing trends to advise on partnerships, marketing prioritization, media buys, and new content development.

Experience Profile
5-8 years in product marketing or product development
Bachelor degree in business, marketing, life sciences or equivalent
Proven ability to successfully drive projects from concept to realization
Strong team collaboration and ability to work cross functionally across marketing, operations, engineering, and R&D
Expert at translating external trends, internal factors, and customer insights into actionable business recommendations at a senior level
Proven track record of managing multiple projects at once
Healthcare experience preferred (but not required)

Keywords: Labcorp, Raleigh , Product Development Manager, Consumer Solutions, Executive , Raleigh, North Carolina