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Global Marketing Manager - BLS

Company: Exyte
Location: Raleigh
Posted on: January 16, 2022

Job Description:

Job SummaryThe Global Marketing Manager - BLS is responsible for raising the visibility of Exyte BLS through marketing/communications, public affairs, media relations, and community efforts on a global level.
Essential Duties and ResponsibilitiesWorks closely with BLS Senior Leadership to develop and execute an integrated marketing and communications plan to advance and broaden awareness of Exyte BLS identity in the industryManages ongoing global marketing and communications initiatives, including story identification and mining; develop pitch ideas for media outreach; information gathering for project stories; coordination of project milestone events; production of collateral and giveaways; content development, team interviews, abstract writingand production of local award and speaking opportunity submittalsManages local media activities by developing partnerships with local media relations agency contacts, building relationships with editors and reporters from top-tier local publications, and assisting senior leaders to engage with the media for interviews and editorial opportunities; leverage editorial relationships to reinforce Exyte BLS brand through print and online media to reach a broader audience (i.e. third-party validation)Collaborates with appropriate leaders to develop and execute strategies to share local success stories externally and internallyDelivers highly creative and effective marketing assets, manages budgets, schedules, production, and implementationRepresents Exyte BLS and our interests by attending strategic business, industry and community events, and key meetings; make strategic recommendations for executive/BD participation in events, manage and track event participation, and measure effectiveness of event participation for future involvementObtains in-depth knowledge of Exyte BLS projects and builds strong relationships with project teams to identify compelling success stories and opportunities to reinforce Exytes lean construction brandDevelops and maintains database for recent and ongoing project including scope and support material (pictures, specifications, etc.)Develops strong relationships with leaders and influencers in the construction, architectural, engineering and developer communities to help identify appropriate contacts and opportunities to open doors for Business Development efforts, sponsorship opportunities, speaking opportunities, etc.Makes strategic recommendations for executive relationships, manage/track relationship development and measure effectiveness of participationCollaborates and strategizes with Business Development to ensure visibility and branding strategies/tactics are aligned with regional business strategies and objectives; coordinate closely with pursuit teams to ensure alignment of key messaging, branding and strategiesDirectly supervises staff; including interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving issues with department staffWorks closely with the marketing department to ensure social media strategies align with branding and messaging objectivesProvides analysis and recommendations on social media strategies that align with organizational initiatives and goalsConducts research to align type and placement of online content with customer baseIdentifies appropriate social media channels, designs social media campaigns, tracks performance, and implements necessary changesAdvocates for the company on blogs and in other social media spacesDevelops benchmarks for assessing social media campaign success, and regularly analyzes, reviews, and reports on strategiesCommunicates with management about social media activitiesActs as primary contact with outside agenciesOther duties as assigned
Knowledge, Skills and AbilitiesAbility to develop relationships and engage with people at all levels across the businessExcellent oral and written communication skillsHas extensive knowledge ofDemonstrates strategic ability and business senseHigh level creativity and design senseWell structured and organized Knowledge of SalesForce, PowerPoint, and SharePointPossess a high degree of integrity, is outgoing, supportive, and a team playerCollaborates well with all colleaguesProven leadership and team building skillsCreative and innovative thinkerStrong set of personal and business values
Minimum RequirementsBachelor Degree in Communications or Marketing requiredMasters degree preferred8 to 10+ Yearsby Jobble

Keywords: Exyte, Raleigh , Global Marketing Manager - BLS, Executive , Raleigh, North Carolina

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