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Customer Marketing Director - Remote

Company: Medable, Inc
Location: Raleigh
Posted on: January 16, 2022

Job Description:

Company Description

Medable is growing rapidly to meet the surge in decentralized clinical trial (DCT) demand. As the No. 1 provider of DCT trial products, we believe health and access to clinical trials is a human right and participation should be easy. That's why we developed the leading technology platform to enable greater trial diversity and deliver drug therapies to market faster than ever before.

Our marketing team is highly creative, collaborative and passionate about what we do. We're looking for a senior leader to join our Marketing team to lead and build out the customer marketing function.

In this role, you will work closely with sales, product/ partner marketing teams, creative, digital, content, events teams to build and execute customer marketing strategies and programs to grow Medable's business around the world.

The ideal candidate is someone with B2B tech customer, product, and/or business marketing leadership experience, who thrives in a fast-paced environment, is eager to roll up their sleeves, and is passionate about the technology and life sciences space.

Job Description

  • Build and lead a diverse, rapidly growing team of customer marketers responsible for growing our business with Life Science and Medical Device companies across the globe.
  • Create and execute marketing programs that communicate and drive Medable's value proposition (and MQLs) for strategic customers via innovative campaigns, persona-based narratives, success stories, thought leadership, industry partnerships, educational workshops, and events (virtual, and in-person.)
  • Develop and roll out persona-based content (ie fact sheets, slides, videos, messaging) for specific customer opportunities, tailoring the narrative to individual audiences in order to maximize relevance and impact, and increase win rate.
  • Partner with other senior leaders and cross-functional teams, including Sales, Creative, Strategy, Product/Partner Marketing, Marketing, Science, Therapeutic Leads/ GMs to ensure delivery on Medable's overarching revenue and pipeline goals.
  • Analyze customer data, trends, and insights to develop data-driven GTM strategies and plans.
  • Measure the effectiveness and ROI of customer marketing and ensure it delivers on Medable's goals
  • Be in the market often so that you are at the pulse of customer needs and how our evolving offering, branding, and messaging needs to be shaped to meet those needs.
  • Develop, coach, and lead a team of customer marketing managers.
    • 10+ years experience in a related marketing, product or consulting role, preferably at a B2B SaaS or Life Sciences company, with emphasis on business, customer, product and/or solution marketing
    • Knowledge and experience in the development, marketing and/or sales of Life Science and/or Clinical Trial enterprise software - especially hosted, web-based software
    • Experience organizing and pushing a program forward, identifying a clear path for all parties, and keeping the group on time and on goal.
    • Independent thinking, with experience in managing multiple complex projects and influencing senior stakeholders.
    • Deep analytical rigor with the ability to translate complex ideas into simple and intuitive communications and actionable insights.
    • Demonstrated ability to achieve strategic goals in an innovative and fast-paced environment, and to evolve product strategy based on research, data, legal/business needs, industry trends, and technology landscape.
    • Ability to craft a communications strategy and narrative, and present clearly and compellingly to executive stakeholders.
    • Excellent writing and editorial skills and proven content creation experience
    • "Roll up your sleeves" attitude and a true team player with great communication skills.
    • Experience in designing and executing marketing and communications programs
      • Bachelor's degree in Marketing, Computer Sciences or Life Sciences, or equivalent experience; Master's degree or MBA a plus
        Additional Information

        Medable, Inc provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Keywords: Medable, Inc, Raleigh , Customer Marketing Director - Remote, Executive , Raleigh, North Carolina

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