Customer Marketing Director - Remote
Company: Medable, Inc
Posted on: January 16, 2022
Medable is growing rapidly to meet the surge in decentralized
clinical trial (DCT) demand. As the No. 1 provider of DCT trial
products, we believe health and access to clinical trials is a
human right and participation should be easy. That's why we
developed the leading technology platform to enable greater trial
diversity and deliver drug therapies to market faster than ever
Our marketing team is highly creative, collaborative and passionate
about what we do. We're looking for a senior leader to join our
Marketing team to lead and build out the customer marketing
In this role, you will work closely with sales, product/ partner
marketing teams, creative, digital, content, events teams to build
and execute customer marketing strategies and programs to grow
Medable's business around the world.
The ideal candidate is someone with B2B tech customer, product,
and/or business marketing leadership experience, who thrives in a
fast-paced environment, is eager to roll up their sleeves, and is
passionate about the technology and life sciences space.
- Build and lead a diverse, rapidly growing team of customer
marketers responsible for growing our business with Life Science
and Medical Device companies across the globe.
- Create and execute marketing programs that communicate and
drive Medable's value proposition (and MQLs) for strategic
customers via innovative campaigns, persona-based narratives,
success stories, thought leadership, industry partnerships,
educational workshops, and events (virtual, and in-person.)
- Develop and roll out persona-based content (ie fact sheets,
slides, videos, messaging) for specific customer opportunities,
tailoring the narrative to individual audiences in order to
maximize relevance and impact, and increase win rate.
- Partner with other senior leaders and cross-functional teams,
including Sales, Creative, Strategy, Product/Partner Marketing,
Marketing, Science, Therapeutic Leads/ GMs to ensure delivery on
Medable's overarching revenue and pipeline goals.
- Analyze customer data, trends, and insights to develop
data-driven GTM strategies and plans.
- Measure the effectiveness and ROI of customer marketing and
ensure it delivers on Medable's goals
- Be in the market often so that you are at the pulse of customer
needs and how our evolving offering, branding, and messaging needs
to be shaped to meet those needs.
- Develop, coach, and lead a team of customer marketing
- 10+ years experience in a related marketing, product or
consulting role, preferably at a B2B SaaS or Life Sciences company,
with emphasis on business, customer, product and/or solution
- Knowledge and experience in the development, marketing and/or
sales of Life Science and/or Clinical Trial enterprise software -
especially hosted, web-based software
- Experience organizing and pushing a program forward,
identifying a clear path for all parties, and keeping the group on
time and on goal.
- Independent thinking, with experience in managing multiple
complex projects and influencing senior stakeholders.
- Deep analytical rigor with the ability to translate complex
ideas into simple and intuitive communications and actionable
- Demonstrated ability to achieve strategic goals in an
innovative and fast-paced environment, and to evolve product
strategy based on research, data, legal/business needs, industry
trends, and technology landscape.
- Ability to craft a communications strategy and narrative, and
present clearly and compellingly to executive stakeholders.
- Excellent writing and editorial skills and proven content
- "Roll up your sleeves" attitude and a true team player with
great communication skills.
- Experience in designing and executing marketing and
- Bachelor's degree in Marketing, Computer Sciences or Life
Sciences, or equivalent experience; Master's degree or MBA a
Medable, Inc provides equal employment opportunities to all
employees and applicants for employment and prohibits
discrimination and harassment of any type without regard to race,
color, religion, age, sex, national origin, disability status,
genetics, protected veteran status, sexual orientation, gender
identity or expression, or any other characteristic protected by
federal, state or local laws.
Keywords: Medable, Inc, Raleigh , Customer Marketing Director - Remote, Executive , Raleigh, North Carolina
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