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Senior Product Marketing Manager - Remote

Company: Persado
Location: Raleigh
Posted on: January 15, 2022

Job Description:

Who We Are


Persado is a high-growth, category-leading AI platform that helps data-driven executives - including CMOs, CXOs, CDOs, CFOs, and P&L owners - unlock a new lever of value creation by ensuring the right words are used at every customer interaction. Persado delivers hundreds of millions in incremental value to some of the biggest companies in banking, insurance, retail, telecom, healthcare, and more. The Persado platform uses natural language generation, machine learning, and experimental design - powered by the world's largest language knowledgebase of millions of tagged and scored words and phrases - to deliver a 41% average lift in conversion across customer engagement channels.

Words matter. As organizations become more obsessed with personalization, Persado has proven that being able to deliver the right message is a core functional need for every company in the world - making the choice of words a multibillion-dollar blind spot across the enterprise. Persado is the only company with the technology and expertise to illuminate that blind spot in the enterprise customer experience and personalization stack.

As an employer, Persado is committed to creating a place where everyone's unique perspective is valued and where people can do their best work. We understand that our team members and our inclusive culture are what make Persado special and are the key ingredients to our continued growth. We believe in and live by our company vision and values. We invest time and resources in people-centric programs. We work hard as a team to innovate, deliver great value to our customers and partners and create a positive, productive place to work every day. And the impact shows in our above-benchmark employee engagement. We're also proud to be named to Fast Company's World's Most Innovative Companies list in 2020 and Built In's Best Places To Work in 2021.

What We Are Looking For

Persado is looking for a Senior Product Marketer to join the Product Marketing team. This is a key role, reporting and working closely with VP product marketing to drive the adoption and growth of Persado, by creating differentiated Go-to-Market positioning, target messaging, and incisive sales support material to drive demand, awareness, continued revenue growth, and category leadership.

What We Want You To Do
Oversee the launch of new products and features by collaborating with product management, marketing, and sales
Create compelling positioning and collateral for our field teams that showcase the value of our product capabilities to speed up sales cycles and drive bigger deals
Understand what aspects of the product messaging and positioning are effective "in the field", and use this feedback to inform marketing priorities and adjust our materials
Develop a deep understanding of our customers and keep a pulse on the competitive landscape to inform our go-to-market strategy
Be a product expert and evangelist both internally and externally, developing a deep understanding of market needs and trends, and how we should position ourselves
Drive the development of compelling written and visual content, including product roadmaps, datasheets, and customer facing decks and sales collateral
Collaborate with your partners on the marketing team to develop campaigns that carry product messages to market (e.g., webinars, digital, videos) to generate pipeline

What We Want To See
5+ years in product marketing, with at least 5 years of experience in product marketing at a B2B SaaS company (or equivalent experience)
Strong communication, powerpoint, and writing skills
Exceptional team player with effective problem-solving skills
Creative thinker that independently generates and executes on innovative ideas
Established ability to successfully drive projects with minimal guidance
Organizational skills to manage competing projects with tight deadlines effectively
Proven track record in crafting compelling positioning and thought leadership content

Who You Are
You love to think deeply about challenging problems and use data or research when applicable.
You can quickly gather business requirements and market needs to craft a successful go-to-market strategy.
You have experience launching large, tier 1 products to both new and existing users
You have a proven record of working with product teams and are an expert and building cross-functional relationships
You are an excellent written and oral communicator.
You have 5-7 years of experience working in product marketing.
You have a BA/BS or Master's degree, preferably with emphasis on coursework of a quantitative nature (e.g., Statistics, Computer Science, Engineering, Mathematics, Data Sciences)

What We Offer

Achieve your life goals and work goals at Persado.
Competitive salary - We're committed to equal pay with regular market rate salary adjustments
Generous Benefits Package globally
401k to prepare for your future
Paid holidays and flexible paid-time-off
PersadoCares! 2 paid Volunteer days per year and charitable giving matching
Structured onboarding and continuous Learning & Development tied to a personalized career path
Diversity and Inclusion initiatives
All the gear you need to work smart

Classifcation: Public

Keywords: Persado, Raleigh , Senior Product Marketing Manager - Remote, Executive , Raleigh, North Carolina

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