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Senior Marketing Analytics Manager - Fully remote - Work anywhere in the world

Company: Omnipresent
Location: Raleigh
Posted on: November 22, 2021

Job Description:

Why?

Omnipresent is focused on enabling people and businesses to work anywhere around the globe. The Demand Generation team is central to the growth of the organization and is actively developing a world-class lead generation engine. Now, we are looking to add an impressive Senior Marketing Analytics Manager to own and develop our marketing analytics and insights program.

What?

In this role, you will be responsible for all aspects of our marketing data & analytics and will play a key role in influencing demand generation strategy. Responsibilities will span across data collection, normalization, attribution, report development & automation, insights, optimization, and forecasting. This is a cross-functional leadership role working primarily with sales and marketing to develop and drive best-of-breed insights discovery designed to supercharge business outcomes across our marketing channels.

Who?

You are an experienced marketing analyst who has a mix of technical skills, business acumen, analytical, and team management capabilities. You excel at identifying and analyzing ambiguous problems in a fast-paced environment. A passion for predictive analytics and the ability to bridge the gap between data analytics and business outcomes is essential. You use context, experience, and your natural curiosity to identify the "whys" hidden in the trends we see in our lead generation and sales process.

About Omnipresent

At a time when remote work is exploding, most companies are finding it too complex, costly and time consuming to employ workers internationally. At Omnipresent, we're cutting this complexity and providing our clients, and their remote workers, with a simplified, cost effective and legally compliant employment experience. With a network of legal entities across the world, coupled with a customer-focused technology platform, we're building the premier global employment-as-a-service offering on the market.

Our team is fully remote and distributed across the globe. This means you can work from anywhere. We provide benefits and support in any global location just as we would for our clients and their employees. We come from all over the world, and are currently in 28 countries and speak over 20 different languages. We truly embody an international spirit and are only going to grow our international footprint.

Requirements

Your role

As the owner of Omnipresent's marketing data & analytics, you will report to the Head of Demand Generation, working closely to evolve and mature our data-driven marketing strategies. You will transform large datasets from disparate and complex systems, generate actionable insights and share the results with stakeholders at all levels of the company. You will support and lead projects with marketing and partnerships, sales, customer success and other enterprise-level teams. This role manages a small team of analysts that is expected to grow to meet the needs of the business.

Overview
Develop and monitor KPIs and A/B tests, and analyze historical data to identify opportunities for improvement
Develop data-informed and visually-pleasing cross-channel reports and dashboards to showcase the impact of marketing initiatives and campaigns
Experience with applied statistics, such as distributions, statistical testing, regression, predictive modeling, financial modeling, etc
Deep understanding of identity management, attribution modeling, TAM analysis, media mix modeling, customer journey mapping, and forecasting
Familiarity with data warehouse development and data management best practices
Lead the development of Marketing Analytics into a powerhouse resource for supporting the growth of Omnipresent's business
Support the growth of nascent functions such as partnerships by modeling scenarios for different partner pricing and segmentation

Qualifications
5+ years of experience in data analytics with at least 5 years in marketing analytics
2+ years leading teams and managing direct reports
Expertise with data management and visualization tools like Tableau, Data Studio, Salesforce, Snowflake, etc.
Knowledge of API and programming languages like Python, R
Advanced knowledge of SQL
Deep understanding of how to use web analytics data from Google Analytics, Adobe Analytics, or comparable platforms to inform optimizations across marketing
Entrepreneurial mindset and a strong sense of urgency
Self-motivated & team-oriented
A desire to challenge yourself to grow personally and professionally
English fluency and excellent written English

Nice to have
BA/BS or MA/MS degree in Mathematics, Statistics, Information Systems, Computer Science, Business Analytics, Data Science or related technical field
Ability to understand and analyze datasets required for machine learning and AI algorithms
Experience with customer data platforms like segment, amplitude and looker as well
Experience working in early-stage startups

Benefits

What's in it for you (apart from the most fun and challenging ride of your life!)
Training and coaching and an environment that promotes career ambition and progression
Shared ownership - Being a part of our journey means you will own a piece of Omnipresent
Annual vacation entitlement: 33 days including local holidays
Equipment and infrastructure: We give you a budget for all the equipment you need to work effectively wherever you are including covering broadband costs.
Company retreats: We are planning biannual company-wide retreats post COVID, and well as socials and other team building activities
Flexible working - Work from anywhere in the world - We don't care where or when you work as long as the job gets done. We are genuinely as flexible as the work allows

We believe remote working is a great equaliser and we practice what we preach. Inclusivity is fundamental to our mission and we are committed to conscious inclusion. We believe in the potential of everyone; regardless of race, religion or belief, ethnic origin, different physical ability, family structure, socio-economics, age, nationality or citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity.

Keywords: Omnipresent, Raleigh , Senior Marketing Analytics Manager - Fully remote - Work anywhere in the world, Executive , Raleigh, North Carolina

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