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VP Digtial Marketing Apply to This Job

Company: ExecuNet
Location: Raleigh
Posted on: April 10, 2021

Job Description:

Company seeks to hire a VP of Digital Marketing to lead us in the next stage of digital excellence. You will set our next vision for what our digital marketing strategy should look like, establish a roadmap for getting there, and bring together the functions to execute on it. You will directly own and execute many of the digital functions at the corporate level, in addition, act as a strategic consultant throughout the organization on broader digital marketing efforts. You will have overall responsibility for how Company connects with our prospects, customers and other stakeholders on all digital channels along the entire customer journey. This critical leadership role will help drive performance marketing across all channels including: optimizing conversions from search and web to optimizing our campaigns through personalization and account based marketing and finally investing in paid media and social media strategies. This role will leverage all digital technologies (web and online channels, wearables, mobile and apps, AR/VR, etc.) to provide an exceptional experience for our customers and stakeholders. You will report directly to the SVP & Chief Marketing Officer and can be based remotely or in one of our offices in Rye Brook, NY - Charlotte, NC - Raleigh, NC - Chicago, IL.--**This position can be based and performed in any location in the United States, except Colorado**

  • Deliver an overall Company brand experience along the customer journey consistent with best in class digital practices and experiences.
  • Drive customer acquisition across digital channels, including website experiences, demand generation campaigns, integrated marketing, and mobile campaigns, etc.
  • Lead the creation of an analytics system that captures customer behavior, models propensities, and can quickly deliver audiences to digital touchpoints for targeting and experience delivery.
  • Lead the execution of search and paid media to enable customers to more easily find Company online properties and content.
  • Elevate Company's social media efforts relating to integrated campaign execution across the enterprise.--
  • Drive personalization throughout our web properties and improve performance by more easily helping customers achieve their goal for visiting Company.com. In doing so, optimize lead generation for Company.--
  • Execute corporate led campaigns and advise our business teams on campaigns containing an Omni channel multi-touch approaches with our target audience.
  • Develop and manage the digital budget, providing monthly and quarterly reports as required
  • Demonstrate creativity, out-of-the-box thinking and resourcefulness in leading teams to meet ambitious growth goals.
  • Apply agile marketing approach for how we work and deliver digital touchpoint experience with our customers and stakeholders.
  • Demonstrate commitment to our values by participating in Watermark activities Minimum Qualifications: Education, Experience, Skills, Abilities, License/Certification:
    • Bachelor's degree in marketing, computer science, digital marketing or equivalent discipline.
    • 12+ years of experience in digital strategy, digital marketing including a deep understanding of website operations, SEM/SEO, social media, paid digital media, data analytics, reporting and insights.
    • Strong marketing acumen and ability to lead strategy.
    • Ability to directly lead a distributed diverse team and influence a globally distributed diverse team.
    • Travel as needed ( Preferred Qualifications:
      • Highly creative and experience identifying target audiences and building offline and online campaigns that engage, inform and deliver results.
      • Extensive knowledge of marketing principles and strategies.
      • Experience managing end-to-end digital customer experiences, and using data to drive product and customer journey enhancements.
      • Experience with website analytics, campaign tracking, tagging, web testing, and tools such as Google Analytics,--Episerver,--Marketo, Salesforce.com and--Workfront.
      • Ability to manage and grow relationships with external agencies and other technology partners.
      • Flexibility to contribute to other projects as required.
      • Ability to analyze business reports, stitch data together, and drive actionable insights.
      • Ability to work in a global, matrixed organization.
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Keywords: ExecuNet, Raleigh , VP Digtial Marketing Apply to This Job, Executive , Raleigh, North Carolina

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