Global Marketing Operations Manager

Company: RELX Group
Location: Raleigh
Posted on: January 12, 2021

Job Description:

At LexisNexis, we believe that people are the heart of our organization. That---s why a career at LexisNexis provides much more than simple pay and benefits. We---re dedicated to strengthening individuals, solving complex problems, and helping people develop careers that are meaningful to them.Description:The Manager of Global Marketing Operations will manage the day-to-day administration of Pardot marketing automation, global digital asset management systems and project management tools for a global business unit. This role will work closely with Marketing teams across geographies, internal technical teams and offshore staff. The global manager will ensure rollouts of best in class processes that maximize the efficiency and effectiveness of the Marketing organization and adhere to compliance standards.Responsibilities:Marketing Automation and Campaign ExecutionCollaborate with the global marketing teams to build best-in-class processes and campaigns, with a focus on customer segmentation, campaign execution and performance, automation, and lead generation strategiesWork with country teams and offshore resources to develop best in class landing page templates, email templates, and engagement programs.Develop and maintain marketing campaign analytics reporting.Ensure strategy and processes are in place to drive continuous improvement in service and quality levels to improve efficiency in Marketing.Ability to work independently while proactively identifying, correcting and communicating issues or opportunitiesManage off-shore resources.Marketing Technology ManagementDay to day administration of Pardot marketing automation system, digital asset management system (Widen) and project management system (Trello).Lead migration of marketing assets for global team to Pardot Advanced.Interface with internal engineering teams on integration of Pardot with Salesforce CRM and other systems as needed.Responsible for system security and overall data integrity within these systems for business unit.Serve as the subject matter expert for marketing data requirements: CAN SPAM, GDPR, CCPA, and privacy regulations, and oversee compliance with those policies. Serve as liaison with legal department on compliance matters.Responsible for handling first-hand support and training of users and new hires.Implement and maintain integrations with key external systems. Ex. Google Analytics.Troubleshoot escalated issues within the Salesforce organization.Data StrategyMaintain data hygiene, subscription management, opt-in/out and ensure all data retention policies are adhered to on a regular basis within marketing systems.Aggregate and analyze data to help optimize key personas for lead nurturing programsMeasurement and ReportingDevelop and refine existing processes and ensure accurate data sharing across systems to collect and analyze demand generation reporting of results.Define, analyze, and create campaign analytics reports to demonstrate marketing effectiveness and impact on business results; drive actions to optimize effectiveness in planning and decision makingTranslate analytics into business insights and make recommendations to marketing, sales, and sales operations teams on areas to enable more strategic, data-driven business decisions to drive business growth across the entire buy cycleAccountabilities:Hands-on experience with Pardot as a Systems Administrator.Experience working with CRM systems (Salesforce.com) and in-depth understanding of marketing capabilities and requirements as they relate to reporting, tracking and analysis.Experience in marketing analytics and reporting systemsSkilled in business process analysis, requirements gathering, process/solution design and data modeling/designDemonstrated understanding of the fundamentals of marketing including best practices for demand generation and customer retention campaigns.Experience with HTML/CSS and front-end web developmentExperience working in a global organizationAbility to learn quickly in a dynamic environmentAbility to break down complex problems and develop solutions that increase efficiencyExcellent presentation, writing and receptive listening skills, with the ability to present complex ideas in a concise and objective mannerExperience fostering an inclusive and collaborative environment and leading in a multi-cultural, global team environmentTeam player - able to work with virtual and cross functional teamsAbility to work with deadlines and in a fast-paced environmentMBA or Bachelors Degree, with at least 3 years marketing operations and project management experience. LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or accommodationsrelx.com.Please read our Candidate Privacy PolicyFull time

Keywords: RELX Group, Raleigh , Global Marketing Operations Manager, Executive , Raleigh, North Carolina