Global Marketing Operations Manager
Company: RELX Group
Location: Raleigh
Posted on: January 12, 2021
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Job Description:
At LexisNexis, we believe that people are the heart of our
organization. That---s why a career at LexisNexis provides much
more than simple pay and benefits. We---re dedicated to
strengthening individuals, solving complex problems, and helping
people develop careers that are meaningful to them.Description:The
Manager of Global Marketing Operations will manage the day-to-day
administration of Pardot marketing automation, global digital asset
management systems and project management tools for a global
business unit. This role will work closely with Marketing teams
across geographies, internal technical teams and offshore staff.
The global manager will ensure rollouts of best in class processes
that maximize the efficiency and effectiveness of the Marketing
organization and adhere to compliance
standards.Responsibilities:Marketing Automation and Campaign
ExecutionCollaborate with the global marketing teams to build
best-in-class processes and campaigns, with a focus on customer
segmentation, campaign execution and performance, automation, and
lead generation strategiesWork with country teams and offshore
resources to develop best in class landing page templates, email
templates, and engagement programs.Develop and maintain marketing
campaign analytics reporting.Ensure strategy and processes are in
place to drive continuous improvement in service and quality levels
to improve efficiency in Marketing.Ability to work independently
while proactively identifying, correcting and communicating issues
or opportunitiesManage off-shore resources.Marketing Technology
ManagementDay to day administration of Pardot marketing automation
system, digital asset management system (Widen) and project
management system (Trello).Lead migration of marketing assets for
global team to Pardot Advanced.Interface with internal engineering
teams on integration of Pardot with Salesforce CRM and other
systems as needed.Responsible for system security and overall data
integrity within these systems for business unit.Serve as the
subject matter expert for marketing data requirements: CAN SPAM,
GDPR, CCPA, and privacy regulations, and oversee compliance with
those policies. Serve as liaison with legal department on
compliance matters.Responsible for handling first-hand support and
training of users and new hires.Implement and maintain integrations
with key external systems. Ex. Google Analytics.Troubleshoot
escalated issues within the Salesforce organization.Data
StrategyMaintain data hygiene, subscription management, opt-in/out
and ensure all data retention policies are adhered to on a regular
basis within marketing systems.Aggregate and analyze data to help
optimize key personas for lead nurturing programsMeasurement and
ReportingDevelop and refine existing processes and ensure accurate
data sharing across systems to collect and analyze demand
generation reporting of results.Define, analyze, and create
campaign analytics reports to demonstrate marketing effectiveness
and impact on business results; drive actions to optimize
effectiveness in planning and decision makingTranslate analytics
into business insights and make recommendations to marketing,
sales, and sales operations teams on areas to enable more
strategic, data-driven business decisions to drive business growth
across the entire buy cycleAccountabilities:Hands-on experience
with Pardot as a Systems Administrator.Experience working with CRM
systems (Salesforce.com) and in-depth understanding of marketing
capabilities and requirements as they relate to reporting, tracking
and analysis.Experience in marketing analytics and reporting
systemsSkilled in business process analysis, requirements
gathering, process/solution design and data
modeling/designDemonstrated understanding of the fundamentals of
marketing including best practices for demand generation and
customer retention campaigns.Experience with HTML/CSS and front-end
web developmentExperience working in a global organizationAbility
to learn quickly in a dynamic environmentAbility to break down
complex problems and develop solutions that increase
efficiencyExcellent presentation, writing and receptive listening
skills, with the ability to present complex ideas in a concise and
objective mannerExperience fostering an inclusive and collaborative
environment and leading in a multi-cultural, global team
environmentTeam player - able to work with virtual and cross
functional teamsAbility to work with deadlines and in a fast-paced
environmentMBA or Bachelors Degree, with at least 3 years marketing
operations and project management experience. LexisNexis, a
division of RELX Group, is an equal opportunity employer: qualified
applicants are considered for and treated during employment without
regard to race, color, creed, religion, sex, national origin,
citizenship status, disability status, protected veteran status,
age, marital status, sexual orientation, gender identity, genetic
information, or any other characteristic protected by law. If a
qualified individual with a disability or disabled veteran needs a
reasonable accommodation to use or access our online system, that
individual should please contact 1.877.734.1938 or
accommodationsrelx.com.Please read our Candidate Privacy PolicyFull
time
Keywords: RELX Group, Raleigh , Global Marketing Operations Manager, Executive , Raleigh, North Carolina
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