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VP Corporate Marketing

Company: Sandvine
Location: Raleigh
Posted on: September 13, 2020

Job Description:

Transform the way the world runs networks The Opportunity-- Reporting to the CRO, this position will be responsible for the creation and implementation of Marketing Plan aligned to corporate strategy. The candidate will be responsible for marketing campaigns (sales and NPI awareness), sales/channel training and certification, develop Internet Phenomenon assets, marketing communications and digital one-to-one and one-to-many engagements in Communications Service Provider space. Launch solutions and campaigns internally and externally. This role will provide key inputs in the strategic planning cycle, operationalize marketing activities towards key outcomes, measure trends with metrics, and drive countermeasures and action plans towards the desired outcomes. Ability to deal with ambiguity, change, evolution and disruption. The Job--Develop and implement a cohesive marketing plan to implement the strategyOperationalize marketing plan with metrics monitored with a regular cadenceCreative, strategic and opportunistic sales campaigns and customer-awareness campaigns to promote Sandvine solutionsClear and concise messaging for our key incumbent and target customersStandardized content for each sales stage-gate based on customer segmentationPrioritize marketing projects, budget and resourcesDesign and coordinate digital engagement with customers, sales and channel partnersContinued thought leadership with Internet Phenomenon and key eventsClear high level messaging on our website designed to get new customer relationshipsSEO optimization for keywords in our spaceLimited and impactful PR strategy and implementationQuarterly analysis of competitive dynamic changes and synthesis from earnings reportsBuild a highly efficient team of marketing professionals --------------Functional responsibilities:Outbound Marketing - Digital and physical engagement with customers and potential customers through events and one-on-one cadence as a priority, and then awareness in the industry at largeStrategic Marketing - Work with VP Market Segments to monitor market, customer and competitive dynamics, and proactively adjust marketing campaigns to execute on strategic market plan.Product Marketing - NPI launches, bringing our solution benefits and differentiators clearly in our collateral and presentations. Review and coordinate "customer playbooks" with Market Segment Leaders based on customer access type (mobile/satellite and fixed/cable) pushing Sandvine platforms/capacity and prepackaged use cases.Sales & Channel Enablement - Training, certification, onboarding and interlock sessions with sales and sales engineering with providing right content at right time. Continued updates on Sales Playbook working with each MSL team. Propagate ROI models to enable sales teams during sales cycle.Competitive Analysis - Monitor changes in competitive dynamics as per our market segmentation with traditional and disruptive players and design strategies and campaigns to be offensive and defensive.Marketing Operations - cadence on daily work that is outcome driven and measure progress through metrics and communicate status of key initiatives (along with countermeasures with executive staff)What Skills You BringProven work experience as a VP of Marketing or Marketing Director--at a large technology organization or other senior roleDemonstrable experience designing and implementing successful marketing campaignsSolid knowledge of SEO, web analytics and Digital EngagementStrong leadership and collaborative skillsExcellent communications skills and ability to effectively communicate at all levels Strong analytical and project management skillsStrategic mindset, with ability to make difficult decisionsBS degree (MBA preferred) in Marketing, Business, Communications or relevant fieldThe Company-- Networks are evolving, and operators need to keep up. At Sandvine, we're working with innovative customers who are looking to embrace change and constantly improve. By combining analytics, machine learning, and automation, we help hundreds of network operators around the world make their networks run simpler and smarter - all while exceeding their expectations. -- As a Sandviner, you'll take on new challenges, learn from industry leaders, and contribute to creative solutions as part of a growing team that is transforming the way the world runs networks. What can you expect from usCompetitive compensation planBenefits and vacation from day oneFlexible working hours - in some roles work from homeEmployee development including training programs and mentorshipCareer development and advancement opportunitiesInternational travel opportunities (role-dependent) Thank you for your interest in Sandvine. While we're not able to reach out to everyone who applies, we will contact you if your skills and experience are a match for the role. Sandvine is committed to supporting a culture of inclusion. We welcome and encourage applications from all qualified applicants regardless of race, ethnic origin, religion, age, gender, sexual orientation, ability or disability. If you have an interview or workplace accommodation request, please contact our Global Talent Acquisition Team at careers@sandvine.com.

Keywords: Sandvine, Raleigh , VP Corporate Marketing, Executive , Raleigh, North Carolina

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