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Education Market Manager, Industry Marketing

Company: Cisco
Location: Raleigh
Posted on: November 11, 2019

Job Description:

What You'll Do We are looking for a prolific and hardworking individual to join our Global Public Sector Marketing team and to support our education vertical. Do you have education marketing expertise? Are you strategic, collaborative, creative, and work well in a fast-paced environment? In this role, you'll be creating and driving the marketing strategy in alignment with global stakeholders, while also crafting innovative content to reach our education audiences. You will lead by influence and analyze buying centers and vehicles. Finally, you will work very closely with key stakeholders, including sales, and will be responsible for continuous market sensing, real-time response, and opportunity creation from the marketing side supporting our go-to-market strategy. You will be part of our #OneCiscoPublicSector team working together to further transform our education business and to position Cisco as a leader in education. * Create and drive overall marketing strategy and plan for global education in alignment with key partners around the world. * Think outside the box and develop new and creative content supporting our education marketing strategy and our go-to-market strategy for global education while ensuring that the content is timely, current, and innovative. * Shape Cisco thought leadership with new and innovative ways to targe education leaders and their key imperatives. * Understand the education market and translate the messaging between IT and line of business to make our messaging and marketing activities both meaningful and impactful. * Build new experiences to bring our education solutions and customers' stories to life. * Research market insights and trends as part of planning and content creation. * Using performance metrics, build measurements for education to understand the opportunity in the market and the best content. Who You'll Work With Innovate with Cisco as the most business-relevant, real-time personalized marketing leader to accelerate and improve customer outcomes and experiences. Compel education leaders by building and delivering on differentiated value propositions that bridge foundational IT into business outcomes and better results when it comes to teaching and learning. Who You Are * You have a Bachelor's required in marketing or related field; Master's or MBA preferred * You have 5-10+ years of experience in marketing strategy * You have 5+ years of experience in innovating content creation with the ability to create and drive digital marketing, video, animated graphics, and graphics generally * You have education expertise Industry knowledge with respect to the education vertical and education marketing strategies. Maybe you have marketed to, through or for the education sector? * High level of creativity and attention to detail * Strong project management skills * Ability to work in a team environment while also working remotely We Are Cisco #WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference. Here s how we do it. We embrace digital, and help our customers implement change in their digital businesses. Some may think we re old (30 years strong!) and onl hardware, but we re also a software company. And a security company. An AI/ Machine Learning company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do you can t put us in a box! But Digital Transformation is an empty buzz phrase without a culture allows for innovation, creativity, and yes, even failure (if you learn from it.) Day to day, we focus on the give and take. We give our best, we give our egos a break and we give of ourselves (because giving back is built into our DNA.) We take accountability, we take bold steps, and we take difference to heart. Because without diversity of thought and a commitment to equality for all, there is no moving forward. So, you have colorful hair? Don t care. Tattoos? Show off your ink. Like polka dots? That s cool.

Keywords: Cisco, Raleigh , Education Market Manager, Industry Marketing, Advertising , Raleigh, North Carolina

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