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Search Strategy Marketing Manager

Company: Lenovo
Location: Raleigh
Posted on: April 17, 2019

Job Description:

* Job ID #: 71056

* Location: USA-NC-Raleigh

* Functional Area: Marketing

* Facility: Corporate Office

* Relocation Provided: No

* Education Required: Bachelors Degree

* Experience Required: 3 - 5 Years

* Travel Percent: 0.00

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Position Description:
Lenovo is the fastest growing technology company on the planet, with growth outpacing our competition quarter after quarter and we re growing! Lenovo s fundamental belief is that Different is Better. Every day, every employee at Lenovo is focused on moving forward, rejecting traditional limits, and always seeking a better way. We are looking for the person who challenges the ordinary and seeks to innovate in learning, while also balancing execution.

The right paid search strategy doesn t plan itself, so that s why we need you. You ll be a key member of North America Marketing s Demand Center, a cross-segment team designed to maximize return on marketing spend and efficiency and be responsible for getting Lenovo to the next level as a brand in North America. We re already the number one PC-manufacturer in the world, but we have a lot to do to get there in one of the world s biggest PC markets. Your role will have a direct impact in all phases of the customer journey, from brand engagement through highly optimize and active performance marketing. We re looking for someone who can oversee the overall Search Engine Marketing (SEM) strategy.

Responsibilities:

Lead the overall paid strategy of pay per click (PPC) accounts (Google Ads, Bing Ads, Yahoo).
Define paid search program strategy to maximize effectiveness of keyword acquisitions, audience management, analysis and optimization.
Plan budget allocations and adjust bid strategies to maximize performance and efficiency.
Create keyword strategies with a product and destination focus while efficiently driving to targeted segments.
Research and refine target keywords relevant to the company, brand and product lines.
Lead campaign A/B testing strategies.
Work closely with eCommmerce team communicate campaign objectives, timing and results.
Work collaboratively with search vendors, such as Google and Bing, as well as technology providers.

Position Requirements:
Requirements

Bachelor s degree in marketing, business or related field. MBA a plus.
3-5 years of search experience in an agency or experience working with a large brand.
Strong time and project management skills - with the ability to handle multiple priorities.
Extensive experience plan and manage large and complex budgets.
Strong analytical skills with ability to communicate complex or technical concepts to a non-technical business audience.
Background in feed background and optimization.
Strong background in Adobe Analytics and other reporting tools to continually analyze, interpret and report on the performance.
Advanced Excel skills required.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Keywords: Lenovo, Raleigh , Search Strategy Marketing Manager, Advertising , Raleigh, North Carolina

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