Email Marketing Engagement and Experience Manager
Company: Red Hat Inc.
Posted on: February 15, 2019
Company description At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies. Job summary The Red Hat Digital Marketing Strategy team is looking for an Email Marketing Engagement and Experience Manager to join our Digital Activation team in Raleigh, NC. In this role, you will work closely with global marketing stakeholders. You'll need to be a strategic thinker with a data-driven, but also creative mindset in order to be able to achieve ROI and guide continuous innovation of one of Red Hat's key digital channels. As an Email Marketing Engagement and Experience Manager, you'll also need to be an enthusiastic and collaborative professional who understands the levers that affect email health, engagement, and performance. Primary job responsibilities* Develop and define strategy to improve email ROI and opportunities to use email to activate contact progression and velocity* Work closely with the Marketing Operations team to define and implement new functionality and offerings to increase performance* Increase personalization and omnichannel-integrated efforts within email programs based on go-to-market insights and segmentation* Recommend email key performance indicators and the roadmap needed to meet them* Spearhead ideation, scoping, development, and implementation of initiatives that directly contribute toward performance* Ensure compliance with all relevant regional legislation in coordination with the Marketing Operations team (e.g., GDPR, CASL, and CAN-SPAM)* Guide deliverability efforts to identify potential spam traps and optimize sending rates* Launch a global email working group to bring together stakeholders across the organization to discuss best practices; review email channel performance and coordinate programs, sends, and opportunities to use functionality to increase performance and efficiencies* Own email marketing-related tools, including Litmus and Taxi for Email Required skills* Bachelor's degree or higher in marketing, business, or a related field* 7+ years of B2B marketing experience* Direct experience with and comprehensive working knowledge of a marketing automation platform (preferably Eloqua or Marketo)* Solid work ethic and an attitude to solve problems and manage situations quickly and effectively* Demonstrated commitment to making immediate impact through a positive and proactive approach* Excellent presentation and collaboration skills needed to guide solutions, gain credibility, and build rapport within a high-performance team environment* Passion for connecting disparate data points across people, process, and technology* Demonstrated ability to manage multiple initiatives within a team of marketing professionals* Solid analytical and quantitative skills* Experience in IT or technology marketing is a plusInbound marketing or demand generation background is a plus Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law. Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.
Keywords: Red Hat Inc., Raleigh , Email Marketing Engagement and Experience Manager, Advertising , Raleigh, North Carolina
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