Product Manager - HCP Marketing - Parkinson's and Multiple Sclerosis
Company: Disability Solutions
Location: Raleigh
Posted on: September 1, 2024
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Job Description:
Role is onsite in the Raleigh, NC Corporate office - Hybrid (3
days in office/2 remote)Step into the future with us at Merz
Therapeutics, where our family roots meet a bold new vision.
Together, we're embarking on a transformative journey, blending
time-honored traditions with exciting new products. As a private,
family-owned company, we have the liberty and support to make
decisions for ourselves, our customers and the patients we serve.
We pride ourselves on building an inclusive culture where there is
room to celebrate individual growth with the ability to contribute
to a common good as a collaborative team. Our mission is grounded
in a long-term view of making a difference for the common good,
while growing together as a family. If you're looking to immerse
yourself in a passionate team rooted in community, connection and
camaraderie, then we're looking for YOU! #IAmMerz This role is
responsible for supporting the development, implementation and
execution of strategic and tactical marketing plans that increase
brand identity and brand awareness of Inbrija & Ampyra supporting
HCP's and PayersThis role works closely with internal partners
(sales, market access, patient marketing, regulatory, legal,
medical affairs, commercial operations), external agency partners,
and KOLs / medical associations that represent the HCPs treating
the Parkinson's Disease and Multiple Sclerosis patients.Essential
duties and responsibilitiesBrand StrategyOwns and creates annual
brand plans and strategies for patients, in coordination with the
HCP and Payer plansStrategy & TacticsExecutes strategies and
tactics including print, digital, and social media tactics for the
brand, with programs that target patients in coordination with
those addressed to HCPs and PayersMarket ResearchUtilizes market
research to inform marketing programs.Campaign managementCreates
promotional and non-promotional campaign marketing materials; Work
collaboratively with PRC (promotional review committee) for the
approval of all materials.Cross-functional TeamworkBuilds effective
working & cross-functional relationships with key internal
customers (e.g., sales, medical, legal, regulatory,
reimbursement)Patient advocacyEstablishes strong relationships and
partnerships as allowed by regulations to advance the treatment of
patient diseases in label scopeAgency ManagementLeads partnerships
with all external vendors to ensure timely completion of marketing
projects.Patient assistance/savings programsPartners with relevant
functions to develop strategies and implement them to improve
patient access to our medicinesBudget ManagementAssumes budget
accountability for assigned projects and proactively monitors costs
against budget.Further TasksDevelops and delivers presentations as
needed to commercial management and other internal
groups.Education
Keywords: Disability Solutions, Raleigh , Product Manager - HCP Marketing - Parkinson's and Multiple Sclerosis, Advertising , Raleigh, North Carolina
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