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VP, Consumer Marketing & Growth

Company: On Location Inc.
Location: Raleigh
Posted on: June 5, 2024

Job Description:

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

The Role and What You'll Do:

The Vice President of Consumer Marketing & Growth, On Location, is a senior leadership role responsible for developing and executing comprehensive marketing strategies to drive consumer revenue growth, customer engagement, and brand awareness. This individual will report to the Chief Marketing Officer and play a key role in shaping the company's marketing vision, ensuring alignment with overall business objectives for all On Location hospitality and experience businesses with a focus on building the NFL, WWE, UFC, and NCAA properties, as well as the college travel business, and golf and tennis properties. This position requires a seasoned manager with extensive experience in digital marketing, partnership marketing, brand marketing, and stakeholder management, as well as a strategic mindset, and ability to lead a high-performing team.

Responsibilities:

Strategic Planning:

  • Develop and lead the overall consumer marketing strategy in alignment with the company's business goals with a focus on top partnerships, most importantly, the NFL.
  • Identify market trends, consumer behaviors, and competitive landscape to inform marketing strategies to drive top and bottom-line growth.
    Growth Strategy:
    • Drive overarching consumer revenue and profit growth strategy in conjunction with internal and external stakeholders with a focus on new customer acquisition and increasing LTV of existing customer base.
      Stakeholder Management:
      • Build strong growth-oriented relationships with key internal and partner stakeholders for the NFL, NCAA, WWE, UFC and other On Location partners.
        Team Leadership:
        • Lead and grow a high-performing consumer marketing team.
        • Drive a culture of accountability and measurable impact among marketing team.
        • Provide guidance, mentorship, and professional development opportunities to team members.
          Digital Marketing:
          • Drive digital marketing strategy, including online advertising, paid and organic social, content marketing, CRM, and SEO/SEM.
          • Utilize data analytics to measure and optimize the performance of digital marketing campaigns.
            Consumer Insights:
            • Utilize market research and consumer insights to inform marketing strategies and product development.
            • Monitor customer feedback and trends to enhance the overall consumer experience.
              Budget Management:
              • Develop and manage the consumer marketing budget, ensuring cost-effectiveness, revenue growth and a positive return on investment.
                Cross-Functional Collaboration:
                • Collaborate with other departments, including digital marketing, product, sales, and IT, to ensure alignment and integration of consumer marketing efforts with overall business goals.
                  You Have These:
                  • Bachelor's degree in marketing, business, or a related field (MBA preferred).
                  • Expertise working across multiple properties and understanding of how to market for high value sales.
                  • Expertise and experience in direct to consumer, B2B, B2C, marketing across ticketing platforms, brand, and digital.
                  • Proven track record for results and impact in a similar marketing leadership role.
                  • Proven ability to work with key internal and external stakeholders.
                  • Experience in sports marketing highly preferred.
                  • Experience working in a highly matrixed and relationship driven organization.
                  • Strong leadership skills with a history of building and leading high-performing teams.
                  • Exceptional communication and interpersonal skills.
                  • Proficiency in data analysis, marketing technologies, and digital marketing tools.
                  • Demonstrated ability to work in a fast-paced, dynamic, and cross-cultural environment.
                  • A deep understanding of the global consumer market and industry trends.


                    Travel: Must be adaptable with work and travel schedule and be available to travel for work which may include extended work hours during nights, weekends, and holidays. This position may require up to 20 % travel.

                    How we work:

                    Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.

                    Don't meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

                    #LI-CA1

                    Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.

                    Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Keywords: On Location Inc., Raleigh , VP, Consumer Marketing & Growth, Advertising , Raleigh, North Carolina

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