Revenue Marketing Operations Specialist

Company: Levitate
Location: Raleigh
Posted on: March 18, 2023

Job Description:

Description:
We believe in empowering employees to pursue their strengths in order to find fulfillment and purpose in their individual roles. We're also passionate about helping small businesses and it shows. We move fast, work hard, celebrate each other's successes, and leave our egos at the door. You won't find a better crew to spend your days with to learn and grow.
We're looking for a tenacious, strategic B2B marketer eager to make an impact on our outbound revenue marketing model. In this role, you will be responsible for managing existing outbound revenue marketing programs. You will work closely with our Sales, and Marketing teams to improve our outreach, engagement, and increase lead conversion rates. This role requires ability to create and follow processes, attention to detail, extensive work with our CRM and email marketing tool, creative problem solving abilities.
Responsibilities

• Manage existing outbound revenue marketing initiatives, including inbound lead qualification and routing.
  
• Develop fluency in our CRM (HubSpot), to create/manage workflow automations, manage data, and generate reports to track the effectiveness of various experiments and initiatives.
  
• The role will help us shape and improve our outbound revenue marketing model, processes, and workflows in the effort to improve and enable our revenue generating efforts.
  
• The ideal candidate must demonstrate strong communication, problem-solving skills and be able to interpret data and derive insights.
  
• Understand omni-channel campaigns and experiences and the role marketing automation plays in that. They will also have a good understanding of lead generation and email marketing best practices.
  
• Partner and build a strong relationship with marketing and sales teams to improve our outreach and engagement and increase leads and conversion rates.
  
• Support our CRM/marketing database strategy and marketing tech stack as it evolves over time
  
• This position will develop, execute, analyze, and apply A/B tests.
  
• HubSpot maintenance, administration, and operational support.
  
• Manage direct mail initiatives including labeling, packing marketing materials (must be able to lift up to 40 lbs)
  
• Other special projects as assigned
  

• Minimum 2 years experience in B2B marketing role or Revenue Operations role
  
• Proficient in B2B email marketing concepts, including lead scoring, nurturing, and segmentation.
  
• Proficient in HubSpot (or a similar CRM)
  
• Proficient in spreadsheet software Excel and Google sheets
  
• Strong analytical skills and experience with data analysis and reporting.
  
• Excellent written and verbal communication skills.
  
• Strong drive for results and experimentation, driven to test new tactics, channels, and formats to drive results.
  
• Self-starter, able to work autonomously and take ownership of initiatives
  
• Ability to quickly execute and monitor simultaneous projects with high visibility
  
• Demand generation experience is a plus
  
• Certifications in email marketing/automation tools are a plus, especially HubSpot
  
• Project management experience, PMP Certification a plus
  PI206330456

Keywords: Levitate, Raleigh , Revenue Marketing Operations Specialist, Advertising , Raleigh, North Carolina