Digital Marketing Internship - Summer 2023 (Hybrid or Remote)

Company: Lands' End
Location: Raleigh
Posted on: September 24, 2022

Job Description:

At Lands' End, we are on a mission to create a more comfortable world. We care about our employees, our community and our planet. People are the heart of our company, and our doors are open to everyone. We are committed to creating a welcoming, safe and inclusive environment for all. Our strength in work and life comes from the combination of our experiences, backgrounds and talents. It's what we do as people that makes Lands' End a great place to work.
As an intern, you will join over 5,000 talented individuals who are leaders, critical thinkers, accountable, curious, flexible and results-minded all driving toward the same goal - to delight customers and drive sales through multiple channels. Our 12-week, summer Internship program gives you the freedom and flexibility to work in a location that is most comfortable and productive for you.
In addition, you will join a diverse group of individuals from a variety of colleges, universities and areas of study. Some highlights of our internship program include:
Twelve-week program: May 22 - August 11
Paid Internship: $18/hr
Hybrid and Remote options
Computer equipment shipped directly to you
Summer Hours: Work ends on Fridays at 1pm
Team building and networking activities

Group projects and career-building workshops

Leadership and cross-functional learning opportunities
Assigned mentor focused on your growth and development
Senior leader speaker series
Lands' End merchandise 50% discount
Our internship program is designed with future leaders in mind and serves as a pipeline for top talent. As a Digital Marketing intern, you will have a hands-on opportunity to project manage and gain exposure by building relationships with internal and external agency teams. You will work alongside your team on a variety of projects spanning across digital media. Your experience as an intern at Lands' End is both educational and fun, while keeping you connected with your mentor, manager and fellow interns. You will gain exposure to company leaders through roundtables, your final project showcase and other company functions. We are seeking someone who is interested in continuously learning about Google algorithms and marketing technology in a field that is constantly changing.
ROLE & RESPONSIBILITIES:
Learn the basic foundation of SEO (Search Engine Optimization) and Paid Search

Learn the process for creating new content & landing pages

Collaborate with the SEO copywriter to write content such as titles, meta tags and create/update SEO copy across various owned brand websites
Create a weekly reporting document with all search metrics and learnings
Conduct competitive intelligence research
Attend meetings with agencies, vendors and internal partners
Participate in the summer project with fellow interns that will be presented to leadership
Help support audit process (search queries and ad extension)
Assist with strategy projects as assigned
YOUR SKILLS:
Progress towards a bachelor's degree in Digital Marketing, Merchandising, Digital Retailing, Business Analytics, Communications or related field preferred
Ability to multitask, work with a team, deadline driven, create high quality work, desire to work in a fast-paced environment while handling multiple projects

High level of initiative, motivation, positive attitude and excellent attention to detail

Outstanding written and verbal communication skills
Intermediate Excel, PowerPoint, Word, Google Docs skills
BONUS POINTS FOR FAMILIARITY WITH:
Excel (pivot tables, vlookups, etc)
Google Analytics or Adobe Analytics
Google Search Console
SEMRush

MOZ

AdWords
HTML/CSS
JavaScript

Keywords: Lands' End, Raleigh , Digital Marketing Internship - Summer 2023 (Hybrid or Remote), Advertising , Raleigh, North Carolina