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Product Marketing, Security & Governance Director

Company: Egnyte
Location: Raleigh
Posted on: June 25, 2022

Job Description:

We're looking for a Product Marketing, Security & Governance Director to lead the go-to-market strategy, messaging and enablement for Egnyte's platform. In this role, you will report to the VP of Product Marketing, and you'll work closely with our Sales, Enablement, Product and Governance teams to deliver high-impact product positioning and messaging, go-to-market strategies, success stories and use cases. This position requires someone who has experience in the B2B security / technology space and is a proven expert on market and security buyer personas to mid-market enterprise. The role will be measured on the execution of marketing programs and promotions, and contribution to platform pipeline and revenue growth. What you can expect to work on

  • Shape the GTM and Product Launch strategy for target audiences and industries
  • Provide messaging, persona and use case guidance to extended teams to enable a unique market value proposition
  • Develop content for product marketing collateral such as web pages, blogs, white papers, webinars, videos, demos, decks, and data sheets supporting the buyer's journey
  • Develop and deliver product, market, and industry-specific enablement to the sales team and MSP partners
  • Create campaign messaging and content as required to support ongoing marketing initiatives
  • Participate and support win/loss analysis to understand why we win, where we win, who to target, and what to avoid
  • Support research into competitive threats and challenges to understand how to position Egnyte in a rapidly changing market
  • Participate and contribute to industry events as an Egnyte governance evangelist and thought leader
  • Research and track overarching market trends and patterns

    • 5-8+ years of experience in marketing SaaS products, with desired experience in the security technology market
    • Technical background and/or strong understanding of data security, ransomware, data governance, data privacy and similar topics
    • Skills to explain and translate complex technical concepts into simple and intuitive communications
    • Able to coordinate across many teams, iterate and deliver in a fast-moving startup environment
    • Excellent written and verbal communication skills, and the ability to produce stellar writing under tight deadlines
    • Strong ability to plan and execute on multiple projects simultaneously
    • Team player and strong collaborator with a variety of people and teams
    • Proven experience being self-directed and working with minimal supervision
    • Strategic thinker that is able to roll up sleeves to get things done
    • CISSP Certification preferred What we offer you:
      • Stock options
      • Comprehensive benefits for you and your family (low premiums and deductibles!)
      • Flexible hours and responsible time off
      • Gym, cell phone, and commute reimbursement
      • Healthy lunches, breakfast, and bottomless snacks and beverages
      • 401(k) Retirement Plan (Traditional and Roth)
      • Employee Assistance Program
      • Perks including discounted pet insurance, theme park tickets, travel, and more!
      • Board games - you name it, we got it. Take a break and get to know other Egnyters!
      • FREE Egnyte Lifetime Membership Equal Opportunity Employment We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. About Egnyte: In a content critical age, Egnyte fuels business growth by enabling content-rich business processes, while also providing organizations with visibility and control over their content assets. Egnyte's cloud-native content services platform leverages the industry's leading content intelligence engine to deliver a simple, secure, and vendor-neutral foundation for managing enterprise content across business applications and storage repositories. More than 16,000 customers trust Egnyte to enhance employee productivity, automate data management, and reduce file-sharing cost and complexity. Investors include Google Ventures, Kleiner Perkins, Caufield & Byers, and Goldman Sachs. For more information, visit www.egnyte.com

Keywords: Egnyte, Raleigh , Product Marketing, Security & Governance Director, Advertising , Raleigh, North Carolina

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