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Senior Marketing Content Creator

Location: Raleigh
Posted on: May 17, 2022

Job Description:

WHO are we looking for? CAPTRUST seeks an experienced Senior Content Creator to join its Advisor Group to spearhead content creation and management to support the firm---s client service, business development efforts, recruiting and acquisition initiatives, and internal communications. This role resides in the Marketing Department located in Raleigh, North Carolina. Job Responsibilities This professional will be responsible for several functions critical to the development of high-quality and engaging content for several different audiences, including wealth management clients, retirement plans sponsors, plan participants, endowments and foundations, centers of influence, and fellow colleagues. Approximately 10% of the senior content creator---s time will be spent on content strategy. This will include but is not limited to: Assisting with the development and refining of the firm---s editorial strategy Working with internal subject matter experts to ensure that editorial content aligns with business needs and objectives Approximately 40% of the senior content creator---s time will be spent creating content. This will include but is not limited to: Writing short and long-form articles for captrust.com for both wealth and institutional audiences Developing copy for sales materials, including financial advisor one-pagers, CAPTRUST promotional materials, ads, conference blurbs, video descriptions, and article summaries Content for VESTED, CAPTRUST---s proprietary magazine Story or video briefs, outlines, and video scripts Approximately 30% of the senior content creator---s time will be spent editing and proofreading. This will include but is not limited to: Monthly market updates Presentations Fiduciary updates, client electronic communications, and topical and feature articles for captrust.com and captrustadvice.com VESTED magazine content other content from internal and external writers Approximately 20% of the senior content creator---s time will be dedicated to bringing existing materials up to CAPTRUST standards. This will include but is not limited to: Monitoring and updating captrust.com and captrustadvice.com articles for outdated information Updating, editing, and proofing request for proposal (RFP) content Updating, editing, and proofing sales materials The portion of time spent on these categories will fluctuate but should approximate these proportions over time. The candidate will periodically be asked to participate in projects beyond those listed above. Minimum Qualifications Bachelor---s degree or (equivalent) in English, journalism, technical writing, marketing, or similar degree 5-7-years--- experience writing print and web marketing and thought leadership content, internal communications, or market commentary Desired Qualifications/Skills Solid understanding of the investment advisory market and current trends is a plus Experience with web content management (WordPress) and related technology platforms is a plus WHAT can you expect from your career at CAPTRUST? Our colleagues, like our clients, tend to stay with CAPTRUST for years. There---s a reason for it; it---s a great place to work and grow. We all work together, each of us motivating those around us with our commitment to high standards. At CAPTRUST, expect a fully stocked break room, fun employee events, and a quality team surrounding you with opportunities for personal growth. Our Employee Benefits Package shows how much we value our team. Some benefits include: Employee ownership opportunities Brick Bonus success sharing program Comprehensive health coverage Virgin Pulse wellness platform 401(k) program with a 5% employer match financial planning for colleagues WHERE will you be working? 4208 Six Forks Rd 1700 - Raleigh, NC 27609 Due to the nature of the role, this is not a remote or work from home position, however, there is flexibility HOW do we build a world class organization one brick at a time? We make it a priority to hire those who have a commitment to service, a real interest in other people, and a burning need to improve continuously. Simply put: the difference at CAPTRUST is the quality of our people and the depth of our bench. If you are ready to make your mark, we want to talk to you. Are you the next brick? To get it done the CAPTRUST Way , an individual should exhibit the following characteristics: Ability to build successful, collaborative, and trusting relationships Instinctive aptitude for consistently creating accurate, concise, respectful, and easy-to-understand verbal and written communications conveying complex information A strong sense of urgency about getting work done and solving problems to achieve results that benefit our clients and colleagues, even when faced with challenges Inherent desire to give back to our communities and enrich the lives of those around us An other-centered mindset Integrity through maintaining objectivity EEO/Diversity Statement At CAPTRUST, we are committed to building and maintaining a diverse workforce and inclusive work environment where ALL colleagues feel authentically seen, respected, and supported. CAPTRUST is committed to providing employment opportunities without regard to race, color, age, sex, sexual orientation, familial status, religious creed, national origin, ancestry, medical condition, marital status and registered domestic partner status, citizenship status, military and veteran status, disability, protected medical condition, genetic information, or any other status protected by law. CAPTRUST makes all employment decisions without regard to these protected statuses and does not tolerate harassment or discrimination.

Keywords: CAPTRUST, Raleigh , Senior Marketing Content Creator, Advertising , Raleigh, North Carolina

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