Marketing Specialist (REMOTE)

Company: Tiello
Location: Raleigh
Posted on: May 15, 2022

Job Description:

As one of the Fastest Growing Construction Recruitment firms, we are proud to work with some of California's & West Coast Top Construction Professionals, to ensure their career demands are being met.

Our team is made up of industry professionals, who specialize in submarkets within construction including: Heavy Civil, Water Infrastructure, Commercial, Residential, Public Works, Electrical, Mechanical & other related markets---

As a Marketing specialist you will work work hand-in-hand with the recruiters to help create a personal brand and identify different marketing strategies to grow our brand in the recruitment sector.

The Marketing Specialist is responsible for creating content across a variety of platforms to effectively engage with customers and drive business results. The Marketing Specialist will collaborate across departments and with external marketing services providers to define content goals and deliver end products that support the brand, product verticals, recruitment, and local construction center marketing initiatives.

Essential Functions

Content Marketing

Develops content strategies to reach the desired target audience and achieve marketing goals, ensuring content consistency across national and local marketing efforts.
Creates content for a variety of platforms including brochures, email, blogs, websites, advertising materials, and social media; proofreading and editing content prior to publication; ensuring that SEO and SMO content strategies are effectively implemented.
Investigates consumer and content trends to ensure content is relevant and appealing: staying abreast with content trends, consumer preferences, and advancements in technology.
Posting content 5 times a week via LinkedIn, Facebook and Instagram.
Create marketing materials for recruiters such as job descriptions, PDF profiles for clients, and more.
Manages content calendars and ensures adherence to deadlines agreed upon with internal customers.
Performs other duties as assigned

Email Marketing

Plans, executes, and monitors email marketing campaigns that support the brand, local construction center marketing, customer communication, and recruiting efforts for the organization, reporting on the utility of each campaign.
Develops and manages campaign automation, distributing emails using automation software, creating and maintaining a database of prospects and customer subscribers.
Conceptualizes marketing campaigns to engage existing and prospective clientele; identifying strengths and weaknesses of former campaigns; collaborating with graphic designers to develop and improve the appearance and layout of outputs.
Performs other duties as assigned.

Required Education and Experience

Bachelor's degree in Literature, Journalism, Marketing, Communications, or relevant field
1+ years of experience in content creation, marketing, communications, or other similar experience
Proven experience creating high-impact, unique e-mail marketing campaigns
Excellent project management skills specific to marketing
Excellent computer skills with MS Office and familiarity with content management systems
Knowledge of various content platforms such as social media, blogs, and print media
Strong understanding of content practices such as SEO, SMO, and PPC
Excellent copywriting, copyediting, and verbal communication skills
Strong strategic and analytic marketing skills
Strong interpersonal skills with the ability to work in a collaborative environment to produce well-crafted content

Keywords: Tiello, Raleigh , Marketing Specialist (REMOTE), Advertising , Raleigh, North Carolina