Marketing Specialist (REMOTE)
Posted on: May 15, 2022
As one of the Fastest Growing Construction Recruitment firms, we
are proud to work with some of California's & West Coast Top
Construction Professionals, to ensure their career demands are
Our team is made up of industry professionals, who specialize in
submarkets within construction including: Heavy Civil, Water
Infrastructure, Commercial, Residential, Public Works, Electrical,
Mechanical & other related markets---
As a Marketing specialist you will work work hand-in-hand with the
recruiters to help create a personal brand and identify different
marketing strategies to grow our brand in the recruitment
The Marketing Specialist is responsible for creating content across
a variety of platforms to effectively engage with customers and
drive business results. The Marketing Specialist will collaborate
across departments and with external marketing services providers
to define content goals and deliver end products that support the
brand, product verticals, recruitment, and local construction
center marketing initiatives.
Develops content strategies to reach the desired target audience
and achieve marketing goals, ensuring content consistency across
national and local marketing efforts.
Creates content for a variety of platforms including brochures,
email, blogs, websites, advertising materials, and social media;
proofreading and editing content prior to publication; ensuring
that SEO and SMO content strategies are effectively
Investigates consumer and content trends to ensure content is
relevant and appealing: staying abreast with content trends,
consumer preferences, and advancements in technology.
Posting content 5 times a week via LinkedIn, Facebook and
Create marketing materials for recruiters such as job descriptions,
PDF profiles for clients, and more.
Manages content calendars and ensures adherence to deadlines agreed
upon with internal customers.
Performs other duties as assigned
Plans, executes, and monitors email marketing campaigns that
support the brand, local construction center marketing, customer
communication, and recruiting efforts for the organization,
reporting on the utility of each campaign.
Develops and manages campaign automation, distributing emails using
automation software, creating and maintaining a database of
prospects and customer subscribers.
Conceptualizes marketing campaigns to engage existing and
prospective clientele; identifying strengths and weaknesses of
former campaigns; collaborating with graphic designers to develop
and improve the appearance and layout of outputs.
Performs other duties as assigned.
Required Education and Experience
Bachelor's degree in Literature, Journalism, Marketing,
Communications, or relevant field
1+ years of experience in content creation, marketing,
communications, or other similar experience
Proven experience creating high-impact, unique e-mail marketing
Excellent project management skills specific to marketing
Excellent computer skills with MS Office and familiarity with
content management systems
Knowledge of various content platforms such as social media, blogs,
and print media
Strong understanding of content practices such as SEO, SMO, and
Excellent copywriting, copyediting, and verbal communication
Strong strategic and analytic marketing skills
Strong interpersonal skills with the ability to work in a
collaborative environment to produce well-crafted content
Keywords: Tiello, Raleigh , Marketing Specialist (REMOTE), Advertising , Raleigh, North Carolina
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