SEO and AppStore Manager, Consumer Marketing
Company: LTK (formerly rewardStyle & LIKEtoKNOW.it)
Posted on: January 16, 2022
Title: SEO and AppStore Manager, Consumer Marketing
Reports to : Sr. Director, Growth Marketing
The SEO and AppStore Manager, Consumer Marketing for LTK is
responsible for improving organic search rankings and maintaining
compelling App Store pages. This role will partner with the product
teams to identify key value propositions within app releases to
market in App Store listings. This role will also partner closely
with multiple internal business units to ensure alignment between
web content and organic keyword searches, providing recommendations
to the content team for development. The SEO manager is responsible
for improving organic search rankings to contribute to user
The ideal candidate is highly organized and can focus on tactical
elements while not losing sight of big-picture strategy. The
candidate should be creative and have a knack for identifying
out-of-the-box creative solutions and be keen at developing and
The Primary Goals Of This Position Are
Key Responsibilities And Accountabilities
Own and operate LTK's SEO efforts and App Store updates in close
collaboration with additional business units and team members
Manage, monitor and update App Store content for LTK apps
Partner with Product and Marketing team to identify appropriate
timing for updates, as well as most compelling content for
Complete regular audits of LTK websites, producing and then acting
on recommendations to improve organic search performance
Partner closely with Content team to share insights for content
development that align with user search trends and behaviors
Provide regular recommendations for website improvement, aligning
with the goal of improving organic search ranking
Partner with Principal, Paid Media to align paid search strategy
with organic search strategy
Lead initiatives for best practices for search engine
Collaborate with counterparts in Brand and Influencer business
units for best overall results
Great liaison and strong communication skills to bridge gaps
Great relationship builder and maintainer, both with internal
stakeholders and LTK creators
Able to guide strategy and change management while managing
Strong entrepreneurial skills with the ability to work
independently, translate macro. multi-channel marketing strategies
into action, and collaborate to produce results.
Ability to quickly pivot and shift between priorities without
Strong desire to work in a fast-paced environment with multiple
Bachelor's Degree in Business, Marketing or Communications.
3-5 years of experience directly managing digital marketing
campaigns, directly specializing in search engine optimization at a
growth ecommerce/DTC/Retail organization
Proven track record of successful SEO campaigns and improvement in
organic search rankings
Experience working within MarTech solutions, including analytic
Experience planning, placing and optimizing marketing
Experience analyzing KPIs and producing thoughtful reporting
Strong analytical background with the ability to measure and
mitigate risk while still providing opportunities to innovate.
Ability to multitask, prioritize and meet deadlines in a dynamic
Strong collaboration skills.
Natural bar-raiser; a "can-do" attitude, proactive, curious are
What's in it for you?
Interesting problems to solve
Competitive comp and benefits including medical, dental, and
Paid Maternity and Paternity Leave
Wellness benefits including workout from home with our live Virtual
401k retirement plan with LTK matching contribution
Flexible work schedule plus Summer Fridays (Workday ends at
Virtual Company Happy Hours and Virtual Team Events!
Disrupting the retail industry!
What you have to look forward to when you work or visit for team
huddles at a LTK Office:
Fully stocked bars and kitchen (free snacks all day!)
Catered meals weekly
Monthly Chair massages
Laidback office environment
Monthly themed Happy Hours!
Free access to state of the art gym while working in or visiting
our Dallas HQ
Free Covered Parking on-site while working in or visiting our
LTK is the largest global influencer marketing platform. Founded in
2011 by Amber Venz Box and Baxter Box, the company's mission is to
empower the world's premium lifestyle creators to be as
economically successful as possible.
Now in its 10th year, LTK has grown to become a three-sided
marketplace, serving creators, brands and shoppers. In November
2021, LTK announced a $300 million investment by SoftBank Vision
Fund 2 that values the company at $2 billion.
LTK is the most trusted and effective business-enablement platform
for creators, powering their universal LTK Creator Shops---. More
than 5,000 retailers employ the LTK Brand Platform for
performance-driven campaigns, paid collaborations and content
licensing, and invested more than $1 billion in influencer
marketing through the LTK platform by summer 2021.
Shoppers purchase more than $3 billion in products annually on the
LTK platform and app. LTK is headquartered in Dallas, TX with teams
in the UK, Brazil, France, Germany, Australia, China and South
Korea and clients in more than 100 countries.
For US-Based Roles: We are not offering new sponsorships
opportunities at this time for persons requiring employment visas,
such as an H-1B; authorization to work in the U.S. is a
precondition of employment.
Any unsolicited resumes/candidate profiles submitted through our
website or to personal email accounts of employees of rewardStyle
are considered the property of rewardStyle and are not subject to
payment of agency fees .
rewardStyle is an Equal Opportunity Employer.
Keywords: LTK (formerly rewardStyle & LIKEtoKNOW.it), Raleigh , SEO and AppStore Manager, Consumer Marketing, Advertising , Raleigh, North Carolina
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