Digital Marketing Specialist (Remote)

Company: Brilliant Metrics
Location: Raleigh
Posted on: January 15, 2022

Job Description:

Happy New Year!

Here at Brilliant Metrics, we believe every day is an opportunity to be better - for our team, for our clients, and for marketers everywhere. If you are looking to move forward while helping others break through to the next level, this is the place for you.

Are you the type of person that likes to pull the levers behind the curtain and make magic happen with clients' digital marketing programs? Do you have expertise across a broad range of digital mediums and channels you want to put to good work?

If that's you, let's talk.o you want to work with a great group of people from the comfort of your home, even after COVID-19 is a thing of the past?

If that's you, let's talk.

What does a Brilliant Metrics digital marketing specialist do?

As our digital strategy manager, you are a data-driven strategic planner, analyst and collaborative team member.

You analyze performance data and execute successful paid, earned and owned media strategies. You participate in planning sessions, set up new programs, optimize existing programs, and run and analyze experiments to improve performance.

You translate data into stories and actionable insights, arming account managers with the knowledge they need to authoritatively lead clients to higher performance while educating them and collaborating with them on decisions.

Ultimately, you are responsible for ensuring clients see period over period improvement and account teams are supported in growing client relationships.

To be successful, you will need to accomplish the following:

• Produce performance reporting using a variety of tools including proprietary assets, Google Analytics, Google Data Studio and PowerPoint.
• Set up and launch new creative/content within assigned mediums, including marketing automation, as directed by account teams. You'll own the creative/content process from receipt to testing and validation to reporting of results.
• Ensure media budgets are met within agreed margins and performance improves period over period through constant monitoring of pacing and performing immediate adjustments, as needed, to maintain performance.
• Produce and deliver insights, experiments and optimization suggestions that lead to client growth and retention.
• Ensure clients' KPIs are measurable and the account team and client consistently have data to make decisions on an ongoing basis by translating client and account team strategy into a structure of ad platforms, analytics and proprietary tools.
  
  Requirements
  
  To work with us at all, you need:
  
  • To embody all of our core values.
  • A space to work. That means some place in your home or good coworking space (at your expense) where the background behind your workspace appears professional and you have the ability to hold confidential conversations with clients without interruption by family, friends or similar distractions.
  • Daycare. If dependents - young, elderly or disabled - will be in the same residence during work time and they are unable to care for themselves (i.e. you would not comfortably leave them alone and unattended for 8+ hours at a time), another adult must be present and responsible for their care and supervision.
  • A fast and reliable internet connection. You need a minimum internet speed of 5M down / 2M up so you're not frequently freezing or disconnecting during video conferences.
  • A daily work location within the United States (military spouses with a documented permanent US-based legal residence, please apply). Sorry protectorates, but our payroll service only serves the 50 states. This is a W-2 position; we are not able to convert to a 1099 relationship for applicants that do not meet this requirement.
    
    To succeed at (and therefore be considered for) the digital marketing specialist role, you'll need the following:
    
    • Core Values: Transparency, Data Over Opinion, Empathy, Personal Growth and Learning, Kindness.
    • Softwares/Platforms: Google Sheets/Excel, Facebook Business Manager/Ads Manager, Google Analytics, Google Tag Manager, PowerPoint, Google Data Studio, marketing automation (Pardot, Marketo, Mautic, HubSpot, similar), DSP (DV360, AdRoll, similar), LinkedIn
    • Work Experience: retargeting, search, conversion rate optimization, basic SEO, media planning & budgeting, basic HTML and/or Wordpress, basic copywriting (social lead-ins), basic graphic skills (resizing)
    • Knowledge: data analytics (to include aggregation and interpretation), mathematics, media vocabulary
    • Ownership: prioritization, time management, followthrough, initiative, dedication, self-disciplined, organized
    • Communication & Teamwork: technical communication skills (communicate complex idea in simple terms), listening skills, giving and receiving feedback, documentation, collaboration, positivity
    • Strategic: critical thinking, complex reasoning
    • Flexibility: adaptability, ability to multitask, inquisitive, intuition, innovation, teachable
    • Integrity & Respect: honesty, authenticity, humility
    • Focus: Detail-Oriented, Fastidious, Perceptive
      
      About Us...
      
      Brilliant Metrics was formed in 2014 by Steve Robinson, after successfully coaxing a few traditional marketing clients to venture out of their tried-and-true campaign comfort zone and try adopting a practice of always-on, continuous improvement. The results were amazing, and Steve wanted to build a company to help every marketer implement these strategies and see the same results.
      
      Since then, we've learned that continuous improvement doesn't end with clients' marketing strategies, content and media. It is a mantra that extends to all aspects of marketing and to the marketers doing the work as well.
      
      Our clients love us, not just because we move the clich--d needle for them, but because we help them do better and be better marketers every day. To do that, we are also always growing and adapting to the latest curveballs and opportunities the digital marketing landscape throws our way.
      
      This breeds a unique culture of transparency and curiosity - constantly asking "why" and how we can improve. We let the data do the talking and respect and solicit ideas from the whole team so we can all level up and help our clients level up in the process.
      
      Benefits
      
      What do you get in exchange for working with Brilliant Metrics?
      
      • An opportunity to get into a small organization and help shape all aspects of the business with a collaborative team.
      • Schedule flexibility for most roles.
      • Outstanding medical, dental and vision options.
      • Basic life with AD&D.
      • 401(k) with org contribution.
      • Short- and long-term disability.
      • Aflac hospital indemnity.
      • Aflac accident
      • Charitable donation matching.
      • Flexible and generous paid time off.
      • Internet reimbursement of $40 monthly.
      • Full-time (100%) telecommuting.

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