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Senior Brand Marketing Strategist

Company: First Citizens Bank & Trust Company
Location: Raleigh
Posted on: November 11, 2019

Job Description:

Position Description:
Responsible for executing the marketing as well as other strategic initiatives that drive Bank awareness, revenue and profitability for the business units which can include: --Retail, Business, Wealth and Credit Card. Develop and implement strategies that target client acquisition and retention, customer profitability growth and referrals. Develop and execute the communication of key Bank wide marketing initiatives. Coordinate the development and financial justification of the advertising/marketing budget and strategic initiatives. Develop and oversee the integration of marketing initiatives through the branch channel as well as electronic changes (online banking --retail and business, website, email and ATMs). Communicate with assigned business units managers, subject matter experts in all business segments and sales associates to develop programs and ensure accuracy in all marketing/customer facing materials. Additionally this position will be responsible for ensuring brand integrity and compliance with regulatory governance for all new marketing initiatives and for existing materials.

Position Requirements:
Bachelor degree with a minimum of 5 years advertising or marketing communications experience.-Or-High school diploma or GED with a minimum of 9 years advertising or marketing communications experience.Additional Preferred Qualifications:? Strong knowledge of advertising mediums, sales collateral development, direct mail and email mail marketing and multichannel campaign management.? Knowledge of IBM?s Watson Campaign Automation, or similar tools like Marketo, Eloqua, or Pardot? Proven project management skills.? Advanced proficiency in MS Word, Adobe, MS Outlook, MS Excel, MS PowerPoint.? Proven experience working with compliance or regulatory or legal departments as applicable for marketing initiatives.? Strong communication skills with demonstrated experience developing and managing to performance metrics.? Proven strategic planning abilities.? Ability to correctly assess business opportunities, develop marketing and functional business requirements with a strong focus on establishing the financial implications.? Proven ability to influence stakeholders across functional areas around common goals and objectives.? Ability to manage multiple projects. Strong organization skills.? Ability to understand the risk and compliance implications with a marketing strategy project/product and be able to recommend business decisions taking these into consideration.? Strong skills are needed in: oral and written communications, creative problem solving, time management, listening, accounting and negotiation.? Ability to implement large scale marketing programs.? Ability to motivate teams/individuals who are not direct reports to produce programs within predetermined timeframes while simultaneously managing multiple projects.? Ability to facilitate groups and develop effective working relationships with senior level management, line and staff.? Experience presenting marketing strategy and the associated financial justifications to Senior Management.? Advanced degree in Business or Marketing a plus.

Company Description:

Founded in 1898 and headquartered in Raleigh, N.C., First Citizens Bank serves customers in 18 states and the District of Columbia. For over 100 years, customers have trusted First Citizens with their money --- and their futures. Today, First Citizens is the largest family-controlled bank in the nation and the sixth-largest bank franchise headquartered in the Southeast with more than $30 billion in assets. We employ more than 6,000 associates who are focused on helping our customers achieve a lifetime of success. First Citizens operates more than 570 branches in Arizona, California, Colorado, District of Columbia, Florida, Georgia, Kansas, Maryland, New Mexico, Missouri, North Carolina, Oklahoma, Oregon, South Carolina, Tennessee, Texas, Virginia, Washington and West Virginia.First Citizens Bank. Forever First--. Member FDIC.Equal Opportunity/Affirmative Action Employer/Minority/Female/Disability/VeteranIf you need special assistance or an accommodation in applying for employment at First Citizens Bank, please contact our Human Resources department.

Keywords: First Citizens Bank & Trust Company, Raleigh , Senior Brand Marketing Strategist, Accounting, Auditing , Raleigh, North Carolina

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