Senior Brand Marketing Strategist
Company: First Citizens Bank & Trust Company
Posted on: November 11, 2019
Responsible for executing the marketing as well as other strategic
initiatives that drive Bank awareness, revenue and profitability
for the business units which can include: --Retail, Business,
Wealth and Credit Card. Develop and implement strategies that
target client acquisition and retention, customer profitability
growth and referrals. Develop and execute the communication of key
Bank wide marketing initiatives. Coordinate the development and
financial justification of the advertising/marketing budget and
strategic initiatives. Develop and oversee the integration of
marketing initiatives through the branch channel as well as
electronic changes (online banking --retail and business, website,
email and ATMs). Communicate with assigned business units managers,
subject matter experts in all business segments and sales
associates to develop programs and ensure accuracy in all
marketing/customer facing materials. Additionally this position
will be responsible for ensuring brand integrity and compliance
with regulatory governance for all new marketing initiatives and
for existing materials.
Bachelor degree with a minimum of 5 years advertising or marketing
communications experience.-Or-High school diploma or GED with a
minimum of 9 years advertising or marketing communications
experience.Additional Preferred Qualifications:? Strong knowledge
of advertising mediums, sales collateral development, direct mail
and email mail marketing and multichannel campaign management.?
Knowledge of IBM?s Watson Campaign Automation, or similar tools
like Marketo, Eloqua, or Pardot? Proven project management skills.?
Advanced proficiency in MS Word, Adobe, MS Outlook, MS Excel, MS
PowerPoint.? Proven experience working with compliance or
regulatory or legal departments as applicable for marketing
initiatives.? Strong communication skills with demonstrated
experience developing and managing to performance metrics.? Proven
strategic planning abilities.? Ability to correctly assess business
opportunities, develop marketing and functional business
requirements with a strong focus on establishing the financial
implications.? Proven ability to influence stakeholders across
functional areas around common goals and objectives.? Ability to
manage multiple projects. Strong organization skills.? Ability to
understand the risk and compliance implications with a marketing
strategy project/product and be able to recommend business
decisions taking these into consideration.? Strong skills are
needed in: oral and written communications, creative problem
solving, time management, listening, accounting and negotiation.?
Ability to implement large scale marketing programs.? Ability to
motivate teams/individuals who are not direct reports to produce
programs within predetermined timeframes while simultaneously
managing multiple projects.? Ability to facilitate groups and
develop effective working relationships with senior level
management, line and staff.? Experience presenting marketing
strategy and the associated financial justifications to Senior
Management.? Advanced degree in Business or Marketing a plus.
Founded in 1898 and headquartered in Raleigh, N.C., First Citizens
Bank serves customers in 18 states and the District of Columbia.
For over 100 years, customers have trusted First Citizens with
their money --- and their futures. Today, First Citizens is the
largest family-controlled bank in the nation and the sixth-largest
bank franchise headquartered in the Southeast with more than $30
billion in assets. We employ more than 6,000 associates who are
focused on helping our customers achieve a lifetime of success.
First Citizens operates more than 570 branches in Arizona,
California, Colorado, District of Columbia, Florida, Georgia,
Kansas, Maryland, New Mexico, Missouri, North Carolina, Oklahoma,
Oregon, South Carolina, Tennessee, Texas, Virginia, Washington and
West Virginia.First Citizens Bank. Forever First--. Member
FDIC.Equal Opportunity/Affirmative Action
Employer/Minority/Female/Disability/VeteranIf you need special
assistance or an accommodation in applying for employment at First
Citizens Bank, please contact our Human Resources department.
Keywords: First Citizens Bank & Trust Company, Raleigh , Senior Brand Marketing Strategist, Accounting, Auditing , Raleigh, North Carolina
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